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SBD/21/Leagues Governing Bodies
WORLD LEAGUE READY TO KICK OFF APRIL 8
Published March 21, 1995
With the start of the World League of American Football season less than three weeks away, two teams "with high hopes" for success are the London Monarchs and the Scottish Claymores. Both have signed a two-year sponsorship deal with Anheuser-Busch for a total of 500,000 British Pounds (about $800,000). Although the six new teams will be made up mostly of U.S. players, the European teams "realize the value of home-grown talent in pleasing local crowds." The Claymores have signed seven Scots. Through Fox Sports, Rupert Murdoch's News Corp. is a partner with the NFL in the World League venture, and Murdoch's Sky Sports "plans to broadcast seven hours of live and recorded action from Monarchs and Claymores games in Europe each weekend." The Monarchs have hired McCann-Erickson to raise fan awareness with a promotional campaign. While the "rivalry may not come close to rugby's Calcutta Cup clashes between England and Scotland," the Claymores and Monarchs play in Edinburgh on May 7 (Stephen McGookin, FINANCIAL TIMES, 3/18-19 issue).