SBD/2/Sports Media


     This morning's N.Y. POST reports that publishing giant
Harcourt General Inc. has joined the "growing throng" of possible
bidders for CBS.  But Wall Street is skeptical.  Media analyst
Dennis McAlpine: "It's a little out of left field but the name
has come out before.  They were supposedly playing for NBC so why
not CBS" (Jonathan Auerbach, N.Y. POST, 3/2).  As for Turner
Broadcasting's interest in CBS, both the N.Y. POST's John Durie
and ATLANTA CONSTITUTION's Charles Haddad write that NBC is a
better fit.  Durie writes Ted Turner "will be wrong if he hopes
that by talking with CBS' Larry Tisch he may get [GE Chair Jack]
Welch worried and force him to back down" on who would control
NBC under a merger (N.Y. POST, 3/2).  Haddad:  "This much is
clear.  The 'for sale' sign has been taken down at NBC and tacked
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