SBD/2/Sports Media


     ESPN's Chris Berman led last night's "SportsCenter" with a
report that ESPN "GameDay" analyst PHIL SIMMS will be sign play
QB for the Browns (ESPN, 3/1)....Viacom Chair Sumner Redstone and
CEO Frank Biondi are interviewed in this morning's USA TODAY.
Redstone says the repeal of the tax break for selling cable
franchises to minority investors could "unravel Viacom's truce
with TCI."  TCI is helping with the cash in the deal that would
allow black entrepreneur Frank Washington to purchase the Viacom
franchises.  As part of TCI's involvement in the deal, Viacom had
planned to withdraw a lawsuit it launched against TCI because the
company would not guarantee carriage of its Showtime channel.
Biondi says dropping the lawsuit is "all tied to the cable deal
going through" (USA TODAY, 3/2)....     SportsChannel New England
has announced plans to televise "A Night of Unity" honoring the
late-Celtic Reggie Lewis, live from Northeastern University on
March 21 from 8-9pm.  The program will raise money for the Reggie
Lewis Foundation (SportsChannel New England)....Yesterday's
BOSTON HERALD chronicled the making of the Fox NHL promotional
spots which will feature Bruins' Cam Neely, Adam Oates and Don
Sweeney (BOSTON HERALD, 3/1).  Fox ran another promo for its
April NHL schedule during last night's episode of "Beverly Hills,
90210."  The Capitals Joe Juneau explains the fine points of
checking ("Beverly Hills 90210," Fox, 3/1)
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