SBD/2/Sports Industrialists


     KAREN WALDEN, former editor of NEW WOMEN, has been named
Eeditor of SPORTS TRAVELER, a new sports magazine for women from
MC Inc.  The magazine will debut in September with a newsstand
distribution of 250,000.  POLLY PERKINS, previously of Elle
Decor, is Publisher....THOMAS MARSILLO was named VP/Ad Sales at
SportsChannel, NY.  He was a regional sales director....JOHN
O'NEILL was named Nat'l Sales Manager at PRISM/SportsChannel.  He
was Corporate Marketing Manager at Jack Nickalus' Golden Bear
Int'l (AD AGE, 2/27)....EDWARD HUGUEZ will be VP of New Media and
Interactive Programming for DirecTV (VARIETY, 3/2).
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