SBD/2/Sponsorships Advertising Marketing

NIKE NYC TOURNAMENT CRITICIZED; HILL REFUSES TO PUSH FILA

     Two New York community leaders, "legendary Pro-Am" coach
James Ryans and sports & entertainment manager Wayne Garfield,
"plan to elicit help" from those Knicks who wear Nikes to
confront the company about the "perceived exploitation of black
athletes during the Nike Pro City Game Tournaments."  Garfield:
"The creation of this tournament is nothing more than an attempt
to use minority talent with basketball skills to promote sneaker
sales.  There needs to be a commitment back to these youths from
Nike.  One way is to commit substantial dollars to subsidizing
after-school programs."  Nike spokesperson Robin Carr-Locke
acknowledged their concerns, but noted Nike's nationwide P.L.A.Y
initiative -- Participating in the Lives of America's Youth.
Carr-Locke:  "That is a multimillion dollar effort to serve
youths nationwide. ... Nike has definitely been out there in the
community working with youths" (N.Y. DAILY NEWS, 3/2).
     MORE PRAISE FOR NIKE HIV AD:  In the N.Y. TIMES, Stuart
Elliott compliments the new Nike "Just Do It" spot that features
HIV+ marathoner Ric Munoz:  "As AIDS continues to ravage the real
world into a second decade, the issues evoked by the disease are
slowly, gingerly beginning to be addressed in mainstream
advertising" (N.Y. TIMES, 3/2).
     KING OF THE HILL:  In Detroit, Terry Foster praises Piston
rookie Grant Hill for refusing Fila's request to introduce Fila's
new line of shoes (called "The Hill") under the guise of a "Stay
in School" speech Hill gave at a local Detroit-area high school
(DETROIT NEWS, 3/1).
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