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NIKE NYC TOURNAMENT CRITICIZED; HILL REFUSES TO PUSH FILA
Published March 2, 1995
Two New York community leaders, "legendary Pro-Am" coach James Ryans and sports & entertainment manager Wayne Garfield, "plan to elicit help" from those Knicks who wear Nikes to confront the company about the "perceived exploitation of black athletes during the Nike Pro City Game Tournaments." Garfield: "The creation of this tournament is nothing more than an attempt to use minority talent with basketball skills to promote sneaker sales. There needs to be a commitment back to these youths from Nike. One way is to commit substantial dollars to subsidizing after-school programs." Nike spokesperson Robin Carr-Locke acknowledged their concerns, but noted Nike's nationwide P.L.A.Y initiative -- Participating in the Lives of America's Youth. Carr-Locke: "That is a multimillion dollar effort to serve youths nationwide. ... Nike has definitely been out there in the community working with youths" (N.Y. DAILY NEWS, 3/2). MORE PRAISE FOR NIKE HIV AD: In the N.Y. TIMES, Stuart Elliott compliments the new Nike "Just Do It" spot that features HIV+ marathoner Ric Munoz: "As AIDS continues to ravage the real world into a second decade, the issues evoked by the disease are slowly, gingerly beginning to be addressed in mainstream advertising" (N.Y. TIMES, 3/2). KING OF THE HILL: In Detroit, Terry Foster praises Piston rookie Grant Hill for refusing Fila's request to introduce Fila's new line of shoes (called "The Hill") under the guise of a "Stay in School" speech Hill gave at a local Detroit-area high school (DETROIT NEWS, 3/1).