Names In The News Maple Leafs Set To Form Analytics Department Arsenal's Tom Fox Could Lead Aston Villa Little Caesars Pizza Bowl Canceled Maryland Adds Lifetime Scholarships For Athletes Davis Becomes First Little Leaguer On SI Cover Charles Wang Agrees To Sell Stake In Islanders Report: NFL Eyes Pay-To-Play For SB Halftime Key Biscayne Tennis Tourney Renamed Classified Advertisements
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
NEWS & NOTES FROM MILLER BREWING AND PHILIP MORRIS
Published March 2, 1995
Former Boston Celtic Larry Bird will appear in an ad for Miller Brewing to promote responsible drinking (USA TODAY, 3/2). In other Miller news, the company acquired a majority stake in one of America's "most unusual microbreweries," Austin-based Celis Brewing Co., whose flagship product is Celis White, a Belgian-style beer brewed from wheat rather than barley and flavored with orange peel and spices (N.Y. NEWSDAY, 3/1). Miller's parent, Philip Morris is profiled in this morning's WALL STREET JOURNAL for its newest cigarette product "Dave's." The tobacco company invented a whole new company, Dave's Tobacco Co., to make and promote the cigarette. It is similar to what Miller did with its Plank Road Brewery which is the company name that promotes IceHouse beer (WALL STREET JOURNAL, 3/2).