SBD/2/Sponsorships Advertising Marketing

NEWS & NOTES FROM MILLER BREWING AND PHILIP MORRIS

     Former Boston Celtic Larry Bird will appear in an ad for
Miller Brewing to promote responsible drinking (USA TODAY, 3/2).
In other Miller news, the company acquired a majority stake in
one of America's "most unusual microbreweries," Austin-based
Celis Brewing Co., whose flagship product is Celis White, a
Belgian-style beer brewed from wheat rather than barley and
flavored with orange peel and spices (N.Y. NEWSDAY, 3/1).
Miller's parent, Philip Morris is profiled in this morning's WALL
STREET JOURNAL for its newest cigarette product "Dave's."  The
tobacco company invented a whole new company, Dave's Tobacco Co.,
to make and promote the cigarette.  It is similar to what Miller
did with its Plank Road Brewery which is the company name that
promotes IceHouse beer (WALL STREET JOURNAL, 3/2).
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