Pegulas Create Hospitality Division Roof Will Be Closed For Chick-Fil-A Kickoff SEC's Sankey Talks Cord-Cutting, "Super-Division" Kansas Speedway Signs Ice Cream Deal SoccerCity Petition Gets 100,000 Signatures Hornets "Flipping" Team Store At Arena Hendrick Motorsports Renewing AARP, MAC Tools Rockets-Thunder Leads Weekend Ratings Sources: Marlins Using Jeter To Elicit Interest In Team Braves' First SunTrust Park Homestand Goes Smoothly
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NEWS & NOTES FROM MILLER BREWING AND PHILIP MORRIS
Published March 2, 1995
Former Boston Celtic Larry Bird will appear in an ad for Miller Brewing to promote responsible drinking (USA TODAY, 3/2). In other Miller news, the company acquired a majority stake in one of America's "most unusual microbreweries," Austin-based Celis Brewing Co., whose flagship product is Celis White, a Belgian-style beer brewed from wheat rather than barley and flavored with orange peel and spices (N.Y. NEWSDAY, 3/1). Miller's parent, Philip Morris is profiled in this morning's WALL STREET JOURNAL for its newest cigarette product "Dave's." The tobacco company invented a whole new company, Dave's Tobacco Co., to make and promote the cigarette. It is similar to what Miller did with its Plank Road Brewery which is the company name that promotes IceHouse beer (WALL STREET JOURNAL, 3/2).