CBS' Peter Kostis Dishes On State Of Golf Wells Fargo Field Strong Despite Date Move CareerBuilder To Title Sponsor Palm Springs Stop The Players Sees Ratings Increase Players Championship Doesn't Want Title Sponsor PGA Tour Purses Continue To Grow Tim Finchem Discusses Myriad Topics Wells Fargo Unveiling Ad Around Tourney Austin Confirmed As Host Of Match Play WGC Match Play Set To Debut New Format
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
Published March 2, 1995
USA TODAY runs an extensive feature on tennis equipment -- what brand of rackets the pros use, the "falling equipment sales," amnd how tennis clothing manufacturers plan what their endorsers will wear and what image they will convey (USA TODAY, 3/2)....This morning's WALL STREET JOURNAL reports that the percentage of skiers who are women has dropped over the past decade -- to 38% in '94 from 44% in '84 (WALL STREET JOURNAL, 3/2)....In a preview of the Doral-Ryder Open that begins today in Miami, Larry Dorman notes the tournament has a favorite of PGA Tour pros since Ryder System Inc. "took over sponsorship in 1987 and immediately doubled the purse" (N.Y. TIMES, 3/2).