Freddie Jacobson Debuting Three Microbrews Quail Hollow Lands '21 Presidents Cup PGA Tour Honda Classic Continues Growth Skratch TV Targets Millennials For PGA Tour Aronimink To Host '18 BMW Championship PGA Tour Launches Internet Video Network Finchem Responds To Caddie Suit Athletes Have Prominent Presence At Pebble Golf Caddies Sue PGA Tour For $50M Bethpage Black Lands Barclays For '21, '27
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
Published March 2, 1995
USA TODAY runs an extensive feature on tennis equipment -- what brand of rackets the pros use, the "falling equipment sales," amnd how tennis clothing manufacturers plan what their endorsers will wear and what image they will convey (USA TODAY, 3/2)....This morning's WALL STREET JOURNAL reports that the percentage of skiers who are women has dropped over the past decade -- to 38% in '94 from 44% in '84 (WALL STREET JOURNAL, 3/2)....In a preview of the Doral-Ryder Open that begins today in Miami, Larry Dorman notes the tournament has a favorite of PGA Tour pros since Ryder System Inc. "took over sponsorship in 1987 and immediately doubled the purse" (N.Y. TIMES, 3/2).