PGA Tour Debuting OTT Service This Week PGA Tour's Young Guns Are Taking Over Olympics Shakes Up '16 PGA Tour Schedule Organizers Make Canadian Open More Canadian Alabama PGA Tour Event Deemed Successful John Deere Classic To Be Opposite Olympics? John Deere, PGA Tour Event Re-Up Though '23 Stallings Suspended By PGA Tour For 90 Days Greenbrier Formally Unveils New Course Plans Travelers Championship Gets Record Crowds
SBD/2/Sponsorships Advertising Marketing
Published March 2, 1995
USA TODAY runs an extensive feature on tennis equipment -- what brand of rackets the pros use, the "falling equipment sales," amnd how tennis clothing manufacturers plan what their endorsers will wear and what image they will convey (USA TODAY, 3/2)....This morning's WALL STREET JOURNAL reports that the percentage of skiers who are women has dropped over the past decade -- to 38% in '94 from 44% in '84 (WALL STREET JOURNAL, 3/2)....In a preview of the Doral-Ryder Open that begins today in Miami, Larry Dorman notes the tournament has a favorite of PGA Tour pros since Ryder System Inc. "took over sponsorship in 1987 and immediately doubled the purse" (N.Y. TIMES, 3/2).