SBD/2/Sponsorships Advertising Marketing


     USA TODAY runs an extensive feature on tennis equipment --
what brand of rackets the pros use, the "falling equipment
sales," amnd how tennis clothing manufacturers plan what their
endorsers will wear and what image they will convey (USA TODAY,
3/2)....This morning's WALL STREET JOURNAL reports that the
percentage of skiers who are women has dropped over the past
decade -- to 38% in '94 from 44% in '84 (WALL STREET JOURNAL,
3/2)....In a preview of the Doral-Ryder Open that begins today in
Miami, Larry Dorman notes the tournament has a favorite of PGA
Tour pros since Ryder System Inc. "took over sponsorship in 1987
and immediately doubled the purse" (N.Y. TIMES, 3/2).
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