Allianz Out As PGA Tour Champions Event Sponsor D.R. Event Moving From Web.com To PGA Tour A-B's New Deal With PGA Tour Includes Custom Cans Boston Area PGA Event Could Be Out Of FedEx Cup Wells Fargo Championship Making Adjustments WGC-Match Play Staying In Austin Long Term? Officials Look For Shell PGA Tour Replacement Arnold Palmer Invitational Deemed Success Arnold Palmer Event Praised For Opening Arnold Palmer Invitational Starts Without Best
Upcoming Conferences and Events
May 31 - Jun 1
SBD/2/Sponsorships Advertising Marketing
Published March 2, 1995
USA TODAY runs an extensive feature on tennis equipment -- what brand of rackets the pros use, the "falling equipment sales," amnd how tennis clothing manufacturers plan what their endorsers will wear and what image they will convey (USA TODAY, 3/2)....This morning's WALL STREET JOURNAL reports that the percentage of skiers who are women has dropped over the past decade -- to 38% in '94 from 44% in '84 (WALL STREET JOURNAL, 3/2)....In a preview of the Doral-Ryder Open that begins today in Miami, Larry Dorman notes the tournament has a favorite of PGA Tour pros since Ryder System Inc. "took over sponsorship in 1987 and immediately doubled the purse" (N.Y. TIMES, 3/2).