Golf May Be Nearing World Tour Finchem Open To Global PGA Championship Is New PGA Tour Schedule A Success? PGA Champ, Players Bump Purses To $10M PGA Tour Fights Singh Lawsuit Farmers Re-Ups With SD's PGA Tour Stop PGA Tour To Add China Circuit Australia Will Seek To Host PGA Championship Will New PGA Tour Schedule Dilute Fields? Euro Tour Confirms Golfers Have To Play At Home
SBD/2/Sponsorships Advertising Marketing
Published March 2, 1995
USA TODAY runs an extensive feature on tennis equipment -- what brand of rackets the pros use, the "falling equipment sales," amnd how tennis clothing manufacturers plan what their endorsers will wear and what image they will convey (USA TODAY, 3/2)....This morning's WALL STREET JOURNAL reports that the percentage of skiers who are women has dropped over the past decade -- to 38% in '94 from 44% in '84 (WALL STREET JOURNAL, 3/2)....In a preview of the Doral-Ryder Open that begins today in Miami, Larry Dorman notes the tournament has a favorite of PGA Tour pros since Ryder System Inc. "took over sponsorship in 1987 and immediately doubled the purse" (N.Y. TIMES, 3/2).