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SBD/2/Sponsorships Advertising Marketing
LPGA TOUR ANNOUNCES NEW SPONSORS
Published March 2, 1995
Five new companies announced their affiliation with the LPGA Tour: Titleist and Footjoy Worldwide; Sprint Communications; Treo (a division of Biopharmaceutics); Korbel Champagne; and 7-Up Corp. As a result of these relationships, several new LPGA promotional programs will be put in place in '95. In addition to adding new sponsors, current sponsors will expand their programs. For example, UPS will be test marketing an on-site promotional program at three LPGA tournaments, and AllSport is providing a cup and cooler program at designated events. The LPGA Tour also announced that Callaway Golf has donated $250,000 to the Junior Golf Program, aimed at underprivileged youth (LPGA).