"Baby" Lydia Ko Gracing Evian Bottles Henderson Trying To Balance Endorsements, Golf Skechers Inks Deal With Golfer Brooke Henderson Callaway Golf Looks To Attract More Millennials UL Looks To Raise Awareness Via LPGA Kentucky Speedway To Thank Sprint For Deal LPGA Looks To Capitalize On Budding Rivalry Female Golfers Committed To Rio Games Henderson Has Big Marketing Potential Youth Movement In LPGA Could Boost Exposure
SBD/2/Sponsorships Advertising Marketing
LPGA TOUR ANNOUNCES NEW SPONSORS
Published March 2, 1995
Five new companies announced their affiliation with the LPGA Tour: Titleist and Footjoy Worldwide; Sprint Communications; Treo (a division of Biopharmaceutics); Korbel Champagne; and 7-Up Corp. As a result of these relationships, several new LPGA promotional programs will be put in place in '95. In addition to adding new sponsors, current sponsors will expand their programs. For example, UPS will be test marketing an on-site promotional program at three LPGA tournaments, and AllSport is providing a cup and cooler program at designated events. The LPGA Tour also announced that Callaway Golf has donated $250,000 to the Junior Golf Program, aimed at underprivileged youth (LPGA).