SBD/2/Sponsorships Advertising Marketing


     Five new companies announced their affiliation with the LPGA
Tour: Titleist and Footjoy Worldwide; Sprint Communications; Treo
(a division of Biopharmaceutics); Korbel Champagne; and 7-Up
Corp.  As a result of these relationships, several new LPGA
promotional programs will be put in place in '95.  In addition to
adding new sponsors, current sponsors will expand their programs.
For example, UPS will be test marketing an on-site promotional
program at three LPGA tournaments, and AllSport is providing a
cup and cooler program at designated events.  The LPGA Tour also
announced that Callaway Golf has donated $250,000 to the Junior
Golf Program, aimed at underprivileged youth (LPGA).
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Related Topics:

Callaway Golf, Acushnet, LPGA, Sprint, UPS

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