Report: Lydia Ko Leaving Callaway For PXG LPGA's Young Players May Not Have Longevity LPGA Heavy With Young Star Talent LPGA Seeing Low Win Rate For Americans Mike Whan Continues To Grow LPGA Trump's Ties To Golf Could Impact Sport LPGA Picks Inverness For '21 Solheim Cup LPGA's Bay Area Tour Stop Loses Sponsor NASCAR, ISC To Thank Sprint For Cup Sponsorship "Baby" Lydia Ko Gracing Evian Bottles
SBD/2/Sponsorships Advertising Marketing
LPGA TOUR ANNOUNCES NEW SPONSORS
Published March 2, 1995
Five new companies announced their affiliation with the LPGA Tour: Titleist and Footjoy Worldwide; Sprint Communications; Treo (a division of Biopharmaceutics); Korbel Champagne; and 7-Up Corp. As a result of these relationships, several new LPGA promotional programs will be put in place in '95. In addition to adding new sponsors, current sponsors will expand their programs. For example, UPS will be test marketing an on-site promotional program at three LPGA tournaments, and AllSport is providing a cup and cooler program at designated events. The LPGA Tour also announced that Callaway Golf has donated $250,000 to the Junior Golf Program, aimed at underprivileged youth (LPGA).