SBD/2/Sponsorships Advertising Marketing

LOOK SHARP, COACH SHARP

     Ten NBA head coaches have been signed by Joseph A. Bank
Clothiers to wear the companies clothes on NBA sidelines: Bill
Blair (T-Wolves), Allan Bristow (Hornets), Don Chaney (Pistons),
Bill Fitch (Clippers), Brian Hill (Orlando), Dan Issel (former
Nuggets), Jim Lynam (Bullets), Dick Motta (Mavericks), Don Nelson
(former Warriors), Garry St. Jean (Kings).  The coaches receive
eight custom made suits, ten dress shirts, twelve silk ties, and
other accessories and are required to make an appearance in a
company retail store and hospitality appearances with Jos. A.
Bank clients before certain games (Jos. A. Bank).  When asked if
the short tenure of NBA's coaches in today's game made the
endorsements a risk, Doug Drotman, a spokesman at National Media
Group, who is coordinating the deal with National Basketball
Coaches Association, told THE SPORTS BUSINESS DAILY there "is
some inherent risk ... but that is why you have to pick and
choose very carefully with who you work with."  Drotman said both
Nelson and Issel will fulfill their obligation to the company,
adding that both are "still celebrities in their markets."  Jos.
A. Bank joins Perry Ellis as men's clothiers targeting the NBA
market.  Perry Ellis has signage deals with several NBA arenas
(THE DAILY).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug