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SBD/2/Sponsorships Advertising Marketing
LOOK SHARP, COACH SHARP
Published March 2, 1995
Ten NBA head coaches have been signed by Joseph A. Bank Clothiers to wear the companies clothes on NBA sidelines: Bill Blair (T-Wolves), Allan Bristow (Hornets), Don Chaney (Pistons), Bill Fitch (Clippers), Brian Hill (Orlando), Dan Issel (former Nuggets), Jim Lynam (Bullets), Dick Motta (Mavericks), Don Nelson (former Warriors), Garry St. Jean (Kings). The coaches receive eight custom made suits, ten dress shirts, twelve silk ties, and other accessories and are required to make an appearance in a company retail store and hospitality appearances with Jos. A. Bank clients before certain games (Jos. A. Bank). When asked if the short tenure of NBA's coaches in today's game made the endorsements a risk, Doug Drotman, a spokesman at National Media Group, who is coordinating the deal with National Basketball Coaches Association, told THE SPORTS BUSINESS DAILY there "is some inherent risk ... but that is why you have to pick and choose very carefully with who you work with." Drotman said both Nelson and Issel will fulfill their obligation to the company, adding that both are "still celebrities in their markets." Jos. A. Bank joins Perry Ellis as men's clothiers targeting the NBA market. Perry Ellis has signage deals with several NBA arenas (THE DAILY).