SBD/2/Sponsorships Advertising Marketing

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  • HOW DOES THE DREAM DO IT? MAYBE IT'S THE WATER

         Hakeem Olajuwon has become co-owner of a bottled spring
    water company, World Class Water (WCW) in Houston.  The venture
    is a partnership with WCW President Brad Cornell. To commemorate
    the announcement, WCW introduced Olajuwon's private reserve
    label, "Hakeem Olajuwon H2O," to the retail market.  WCW is one
    of the largest custom label bottled water companies in the U.S.,
    supplying bottled waters to hotels, stadiums and other
    wholesalers.  Olajuwon will serve as Chairman of the Board and
    will be actively involved in company management (World Class
    Water).
    

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  • IDITAROD LOSES SPONSORS DUE TO ANIMAL RIGHTS GROUPS

         The Iditarod, Alaska's 1,049-mile dog race, is under attack
    by a "pack of angry animal-rights groups" -- and that is causing
    some concern among the race's sponsors.  Eight of dogs have died
    over the past three years.  The criticism prompted Timberland to
    pull out, taking about a third of the race's $1.4M annual budget
    with it.  A spokesperson for Timberland, the event's chief
    sponsor for the past seven years, said the groups "made a very
    compelling argument.  There was thought as to whether this race
    shared our brand beliefs."  The race's second-largest sponsor,
    pet-food maker Iams Co., "also got cold feet."  Iams will fulfill
    their $175,000 pledge for this year, but will not be back next
    year.  The race's chief sponsor this year is Alaska's Dodge
    dealers.  Dodge replaced Chrysler after their corporate parent
    dropped out in '93 under pressure from animal-rights groups (Bill
    Richards, WALL STREET JOURNAL, 3/2).
    

    Print | Tags: DaimlerChrysler
  • LOOK SHARP, COACH SHARP

         Ten NBA head coaches have been signed by Joseph A. Bank
    Clothiers to wear the companies clothes on NBA sidelines: Bill
    Blair (T-Wolves), Allan Bristow (Hornets), Don Chaney (Pistons),
    Bill Fitch (Clippers), Brian Hill (Orlando), Dan Issel (former
    Nuggets), Jim Lynam (Bullets), Dick Motta (Mavericks), Don Nelson
    (former Warriors), Garry St. Jean (Kings).  The coaches receive
    eight custom made suits, ten dress shirts, twelve silk ties, and
    other accessories and are required to make an appearance in a
    company retail store and hospitality appearances with Jos. A.
    Bank clients before certain games (Jos. A. Bank).  When asked if
    the short tenure of NBA's coaches in today's game made the
    endorsements a risk, Doug Drotman, a spokesman at National Media
    Group, who is coordinating the deal with National Basketball
    Coaches Association, told THE SPORTS BUSINESS DAILY there "is
    some inherent risk ... but that is why you have to pick and
    choose very carefully with who you work with."  Drotman said both
    Nelson and Issel will fulfill their obligation to the company,
    adding that both are "still celebrities in their markets."  Jos.
    A. Bank joins Perry Ellis as men's clothiers targeting the NBA
    market.  Perry Ellis has signage deals with several NBA arenas
    (THE DAILY).
    

    Print | Tags: Dallas Mavericks, Denver Nuggets, Detroit Pistons, Golden State Warriors, Los Angeles Clippers, Minnesota Timberwolves, NBA, New Orleans Pelicans, Palace Sports & Entertainment, Southwest Sports Group
  • LPGA TOUR ANNOUNCES NEW SPONSORS

         Five new companies announced their affiliation with the LPGA
    Tour: Titleist and Footjoy Worldwide; Sprint Communications; Treo
    (a division of Biopharmaceutics); Korbel Champagne; and 7-Up
    Corp.  As a result of these relationships, several new LPGA
    promotional programs will be put in place in '95.  In addition to
    adding new sponsors, current sponsors will expand their programs.
    For example, UPS will be test marketing an on-site promotional
    program at three LPGA tournaments, and AllSport is providing a
    cup and cooler program at designated events.  The LPGA Tour also
    announced that Callaway Golf has donated $250,000 to the Junior
    Golf Program, aimed at underprivileged youth (LPGA).
    

    Print | Tags: Callaway Golf, Acushnet, LPGA, Sprint, UPS
  • MARKETPLACE ROUND-UP

         USA TODAY runs an extensive feature on tennis equipment --
    what brand of rackets the pros use, the "falling equipment
    sales," amnd how tennis clothing manufacturers plan what their
    endorsers will wear and what image they will convey (USA TODAY,
    3/2)....This morning's WALL STREET JOURNAL reports that the
    percentage of skiers who are women has dropped over the past
    decade -- to 38% in '94 from 44% in '84 (WALL STREET JOURNAL,
    3/2)....In a preview of the Doral-Ryder Open that begins today in
    Miami, Larry Dorman notes the tournament has a favorite of PGA
    Tour pros since Ryder System Inc. "took over sponsorship in 1987
    and immediately doubled the purse" (N.Y. TIMES, 3/2).
    

    Print | Tags: PGA Tour
  • NEWS & NOTES FROM MILLER BREWING AND PHILIP MORRIS

         Former Boston Celtic Larry Bird will appear in an ad for
    Miller Brewing to promote responsible drinking (USA TODAY, 3/2).
    In other Miller news, the company acquired a majority stake in
    one of America's "most unusual microbreweries," Austin-based
    Celis Brewing Co., whose flagship product is Celis White, a
    Belgian-style beer brewed from wheat rather than barley and
    flavored with orange peel and spices (N.Y. NEWSDAY, 3/1).
    Miller's parent, Philip Morris is profiled in this morning's WALL
    STREET JOURNAL for its newest cigarette product "Dave's."  The
    tobacco company invented a whole new company, Dave's Tobacco Co.,
    to make and promote the cigarette.  It is similar to what Miller
    did with its Plank Road Brewery which is the company name that
    promotes IceHouse beer (WALL STREET JOURNAL, 3/2).
    

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  • NIKE NYC TOURNAMENT CRITICIZED; HILL REFUSES TO PUSH FILA

         Two New York community leaders, "legendary Pro-Am" coach
    James Ryans and sports & entertainment manager Wayne Garfield,
    "plan to elicit help" from those Knicks who wear Nikes to
    confront the company about the "perceived exploitation of black
    athletes during the Nike Pro City Game Tournaments."  Garfield:
    "The creation of this tournament is nothing more than an attempt
    to use minority talent with basketball skills to promote sneaker
    sales.  There needs to be a commitment back to these youths from
    Nike.  One way is to commit substantial dollars to subsidizing
    after-school programs."  Nike spokesperson Robin Carr-Locke
    acknowledged their concerns, but noted Nike's nationwide P.L.A.Y
    initiative -- Participating in the Lives of America's Youth.
    Carr-Locke:  "That is a multimillion dollar effort to serve
    youths nationwide. ... Nike has definitely been out there in the
    community working with youths" (N.Y. DAILY NEWS, 3/2).
         MORE PRAISE FOR NIKE HIV AD:  In the N.Y. TIMES, Stuart
    Elliott compliments the new Nike "Just Do It" spot that features
    HIV+ marathoner Ric Munoz:  "As AIDS continues to ravage the real
    world into a second decade, the issues evoked by the disease are
    slowly, gingerly beginning to be addressed in mainstream
    advertising" (N.Y. TIMES, 3/2).
         KING OF THE HILL:  In Detroit, Terry Foster praises Piston
    rookie Grant Hill for refusing Fila's request to introduce Fila's
    new line of shoes (called "The Hill") under the guise of a "Stay
    in School" speech Hill gave at a local Detroit-area high school
    (DETROIT NEWS, 3/1).
    

    Print | Tags: Cablevision, Fila USA, New York Knicks, Nike
  • SPORTS THEMED RESTAURANT TO OPEN SECOND FRANCHISE IN ORLANDO

         Front Row Sports Grill, a sports-theme restaurant and pub
    owned by TGI Friday's, will open its second restaurant in Orlando
    this May.  It will feature interactive games, bleacher seats,
    sports memorabilia, a video wall and more than 80 big- and small-
    screen TVs.  The original Front Row Sports Grill is located at
    The Ballpark at Arlington.  Orlando was an "easy choice" for the
    expansion, according to TGI Friday's President Wallace Doolin,
    because of the area's "tourist traffic" (Brad Kuhn, ORLANDO
    SENTINEL, 3/2).
    

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