Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Despite reports characterizing Nuggets President Tim Leiweke's reassignment last week as a step down, today's DENVER POST describes the change as "hardly a demotion." Leiweke now shifts from "overseeing the Nuggets basketball operations to heading COMSAT's Rocky Mountain Entertainment." And, with that position, Leiweke has become "something of an entertainment czar in the Central Platte Valley." Leiweke will be responsible for atrracting an NHL team to Denver and managing construction of a proposed $130M "state-of-the-art" arena. Leiweke: "People ended up thinking it was some sort of power struggle, and it wasn't" (Chance Conner, DENVER POST, 3/2).
In an effort to "help sell what has been the last-place club the past two years," the Brewers may use long-time broadcaster Bob Uecker in the team's TV spots. Uecker has been doing spots for the IHL Milwaukee Admirals for the past three years that "may be among the best ever produced in the Milwaukee area." His "comedic antics" are cited for helping the Admirals "significantly" at the box office, "and the Brewers obviously are looking for similar results." Uecker: "I don't know why we didn't do it before. I don't know if they didn't want to ask me or what. I offered to do it three years ago." Although Brewers officials "would not confirm" that plans, it is reported that they already have an advertising deal lined up with Laughlin/Constable Inc. of Milwaukee (Bob Berghaus, MILWAUKEE JOURNAL, 3/1).
The CFL extended their Tuesday deadline yesterday issuing another "final" deadline "in an attempt to sell the floundering" Rough Riders and Posse. However, despite "the ultimatum," the franchises "are still alive" (CP/Vancouver PROVINCE, 3/2). The Rough Riders are now being sought by Shreveport Pirates' GM Dean Albrecht after Elliot Maisel of Mobile, AL, withdrew his bid. Albrecht reportedly met with CFL Commissioner Larry Smith last week in what was described as an "excellent conversation." Negotiations on the Posse moving to Jackson, MS, have broken off and "as stipulated by the league, a proposal must be submitted by the end of the week" (Marty York, Toronto GLOBE & MAIL, 3/2).
Malcolm Glazer and his sons Joel and Bryan came away from yesterday's meeting with the NFL's Finance Committee "optimistic they will be approved to buy the Bucs" for $192M later this month. Joel Glazer: "Things went very well and we're very excited. The process is moving forward. Everything's right on track for approval at the March meeting." The committee will meet again on March 11-12 in Phoenix "prior to the annual league meeting, when it will formulate its reccommendation to Commissioner Paul Tagliabue and the owners" (Nick Pugliese, TAMPA TRIBUNE, 3/2).