52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  21 1/8     0   21 1/8  24 1/8  18 3/4     600
Cobra Golf     CBRA 34        +1   33 1/4  41 1/2  13 3/8  215500
Converse       CVE  10       +1/8  10      12 5/8   9 1/4    5600
Callaway GolF  ELY  16         0   16      43 3/8  28 1/2  713400
Fila           FLH  21       -3/8  21 3/8  22      12 1/2   41900
Sport Supply   GYM  12       -1/8  12      17 3/8   9 1/4    9500
L.A. Gear      LA    4       -1/8   4 1/8   8 1/4   3 3/8  184400
Nike           NKE  78     +1 5/8  76 1/4  76 1/2  52 1/4  663600
Reebok         RBK  34 7/8   +1/4  34 1/2  40 1/4  28 3/8  717800
Russell Athl.  RML  30       -1/8  30      32 5/8  26 3/4   18700
Skybox         SKYB 15 3/4  -1/16  15 3/4  16       8 3/8   60900
Sportmart      SPMT  8 3/8   +1/8   8 1/4  19       8 1/4   44400
Starter        STA   9 1/8   +1/4   8 7/8  15 1/2   6 1/4   70200
Topps          TOPP  5 1/8  -1/16   5 1/4   8       4 1/8  315300
Sports Auth.   TSA  19         0   19      25      16 1/4  128500

     TODAY:  The NHL's Western Conference Through March 15.

      

  
 
    
'95 
      YEAR-TO-DATE
  
  
 
    
 
      
TEAM
    
    
 
      
HOME

        DATES
    
    
 
      
AVG.
    
    
 
      
TOTAL
    
    
 
      
%CAP
    
    
 
      
AVG

        TIX$
    
    
 
      
'93-'94

        AVG.
    
    
 
      
BUILDING

        CAPACITY
    
  
  
 
    
CHI
    
 
      
9
    
    
 
      
20,755
    
    
 
      
186,796
    
    
 
      
101%
    
    
 
      
$43 
        
    
    
 
      
17,776^
    
    
 
      
20,776
    
  
  
 
    
DET
    
 
      
13
    
    
 
      
19,704
    
    
 
      
256,157
    
    
 
      
102%
    
    
 
      
$33 
        
    
    
 
      
19,820
    
    
 
      
19,275
    
  
  
 
    
STL
    
 
      
14
    
    
 
      
19,139
    
    
 
      
267,943
    
    
 
      
99%
    
    
 
      
$41 
        
    
    
 
      
17,561^
    
    
 
      
19,260
    
  
  
 
    
CAL
    
 
      
10
    
    
 
      
18,668
    
    
 
      
186,679
    
    
 
      
92%
    
    
 
      
$18 
        
    
    
 
      
19,325
    
    
 
      
20,230
    
  
  
 
    
SJ
    
 
      
10
    
    
 
      
17,190
    
    
 
      
171,900
    
    
 
      
100%
    
    
 
      
$37 
        
    
    
 
      
16,565
    
    
 
      
17,190
    
  
  
 
    
ANH
    
 
      
9
    
    
 
      
17,174
    
    
 
      
154,566
    
    
 
      
100%
    
    
 
      
$35 
        
    
    
 
      
16,989
    
    
 
      
17,174
    
  
  
 
    
DAL
    
 
      
13
    
    
 
      
16,660
    
    
 
      
216,576
    
    
 
      
98%
    
    
 
      
$40 
        
    
    
 
      
16,119
    
    
 
      
16,914
    
  
  
 
    
TOR
    
 
      
16
    
    
 
      
15,744
    
    
 
      
251,898
    
    
 
      
101%
    
    
 
      
$32 
        
    
    
 
      
15,649
    
    
 
      
15,642
    
  
  
 
    
LAK
    
 
      
12
    
    
 
      
15,078
    
    
 
      
180,934
    
    
 
      
94%
    
    
 
      
$40 
        
    
    
 
      
15,655
    
    
 
      
16,005
    
  
  
 
    
VAN
    
 
      
12
    
    
 
      
13,343
    
    
 
      
160,118
    
    
 
      
83%
    
    
 
      
$40 
        
    
    
 
      
15,226
    
    
 
      
18,130
    
  
  
 
    
EDM
    
 
      
14
    
    
 
      
12,245
    
    
 
      
171,428
    
    
 
      
70%
    
    
 
      
$25 
        
    
    
 
      
13,477
    
    
 
      
17,503
    
  
  
 
    
WIN
    
 
      
14
    
    
 
      
12,311
    
    
 
      
172,350
    
    
 
      
80%
    
    
 
      
$20 
        
    
    
 
      
13,298
    
    
 
      
15,593
    
  


^ -- Chicago and St. Louis are playing in new buildings in '95
with higher capacities.

     The ESPN Chilton Sports Poll surveyed approximately 1,000
U.S. residents two weeks prior to the following events:  NFL Pro
Bowl, NBA All-Star Game, U.S. Figure Skating Championships, and
the Daytona 500.  Respondents were asked to identify the event's
sponsors.

     

  
 
    
 
      
NFL 
        PRO BOWL
    
    
 
      

    
    
 
      
U.S. 
        FIGURE SKATING

        CHAMPS
    
  
  
 
    
Anheuser-Busch
    
 
      
10.5%
    
    
Pepsi
    
 
      
2.4%
    
  
  
 
    
Nike
    
 
      
4.5
    
    
Coca-Cola
    
 
      
2.1
    
  
  
 
    
Pepsi
    
 
      
2.7
    
    
Campbell's 
      Soup
    
 
      
1.2
    
  
  
 
    
McDonald's
    
 
      
1.8
    
    
McDonald's
    
 
      
1.2
    
  
  
 
    
Starter
    
 
      
1.8
    
    
General 
      Motors
    
 
      
1.0
    
  
  
 
    
 
      

    
    

  
  
 
    
 
      
NBA 
        ALL-STAR GAME
    
    
 
      
DAYTONA 
        500
    
  
  
 
    
Nike
    
 
      
12.6%
    
    
Pennzoil
    
 
      
9.2%
    
  
  
 
    
Pepsi
    
 
      
2.8
    
    
Goodyear
    
 
      
5.8
    
  
  
 
    
Anheuser-Busch
    
 
      
2.6
    
    
STP
    
 
      
3.5
    
  
  
 
    
Reebok
    
 
      
2.5
    
    
Havoline
    
 
      
2.7
    
  
  
 
    
Coca-Cola
    
 
      
2.3
    
    
General 
      Motors
    
 
      
2.5
    
  

        
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