SBD/17/The Back Of The Book

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  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  21 1/8     0   21 1/8  24 1/8  18 3/4     600
    Cobra Golf     CBRA 34        +1   33 1/4  41 1/2  13 3/8  215500
    Converse       CVE  10       +1/8  10      12 5/8   9 1/4    5600
    Callaway GolF  ELY  16         0   16      43 3/8  28 1/2  713400
    Fila           FLH  21       -3/8  21 3/8  22      12 1/2   41900
    Sport Supply   GYM  12       -1/8  12      17 3/8   9 1/4    9500
    L.A. Gear      LA    4       -1/8   4 1/8   8 1/4   3 3/8  184400
    Nike           NKE  78     +1 5/8  76 1/4  76 1/2  52 1/4  663600
    Reebok         RBK  34 7/8   +1/4  34 1/2  40 1/4  28 3/8  717800
    Russell Athl.  RML  30       -1/8  30      32 5/8  26 3/4   18700
    Skybox         SKYB 15 3/4  -1/16  15 3/4  16       8 3/8   60900
    Sportmart      SPMT  8 3/8   +1/8   8 1/4  19       8 1/4   44400
    Starter        STA   9 1/8   +1/4   8 7/8  15 1/2   6 1/4   70200
    Topps          TOPP  5 1/8  -1/16   5 1/4   8       4 1/8  315300
    Sports Auth.   TSA  19         0   19      25      16 1/4  128500
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  The NHL's Western Conference Through March 15.
    
          
    '95 YEAR-TO-DATE
    TEAM
    HOME
    DATES
    AVG.
    TOTAL
    %CAP
    AVG
    TIX$
    '93-'94
    AVG.
    BUILDING
    CAPACITY
    CHI
    9
    20,755
    186,796
    101%
    $43
    17,776^
    20,776
    DET
    13
    19,704
    256,157
    102%
    $33
    19,820
    19,275
    STL
    14
    19,139
    267,943
    99%
    $41
    17,561^
    19,260
    CAL
    10
    18,668
    186,679
    92%
    $18
    19,325
    20,230
    SJ
    10
    17,190
    171,900
    100%
    $37
    16,565
    17,190
    ANH
    9
    17,174
    154,566
    100%
    $35
    16,989
    17,174
    DAL
    13
    16,660
    216,576
    98%
    $40
    16,119
    16,914
    TOR
    16
    15,744
    251,898
    101%
    $32
    15,649
    15,642
    LAK
    12
    15,078
    180,934
    94%
    $40
    15,655
    16,005
    VAN
    12
    13,343
    160,118
    83%
    $40
    15,226
    18,130
    EDM
    14
    12,245
    171,428
    70%
    $25
    13,477
    17,503
    WIN
    14
    12,311
    172,350
    80%
    $20
    13,298
    15,593
    ^ -- Chicago and St. Louis are playing in new buildings in '95 with higher capacities.

    Print | Tags: NHL, The Back of the Book
  • WHICH PRODUCT NAMES ARE REGISTERING WITH SPORTS VIEWERS

         The ESPN Chilton Sports Poll surveyed approximately 1,000
    U.S. residents two weeks prior to the following events:  NFL Pro
    Bowl, NBA All-Star Game, U.S. Figure Skating Championships, and
    the Daytona 500.  Respondents were asked to identify the event's
    sponsors.
    
         
    NFL PRO BOWL
    U.S. FIGURE SKATING
    CHAMPS
    Anheuser-Busch
    10.5%
    Pepsi
    2.4%
    Nike
    4.5
    Coca-Cola
    2.1
    Pepsi
    2.7
    Campbell's Soup
    1.2
    McDonald's
    1.8
    McDonald's
    1.2
    Starter
    1.8
    General Motors
    1.0
    NBA ALL-STAR GAME
    DAYTONA 500
    Nike
    12.6%
    Pennzoil
    9.2%
    Pepsi
    2.8
    Goodyear
    5.8
    Anheuser-Busch
    2.6
    STP
    3.5
    Reebok
    2.5
    Havoline
    2.7
    Coca-Cola
    2.3
    General Motors
    2.5

    Print | Tags: Anheuser Busch, Coca-Cola, ESPN, Foot Locker/Venator Group, General Motors, McDonalds, NBA, NFL, Nike, Pennzoil, PepsiCo, Reebok, The Back of the Book, Walt Disney
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