NEW ADS AND THE NCAA TOURNAMENT ON CBS

     Two companies are launching new ad campaigns during the NCAA
tournament this weekend:  AT&T and Hyatt.  AT&T begins a national
campaign promoting its new "500" number services.  The ad for the
"follow-you-everywhere" phone number was created by FCB/Leber
Katz Partners and makes its debut during the Xavier-Georgetown
game, fitting since Georgetown Coach John Thompson plays "a
loser" in the ad.  In the ad, a fictitious rival beats Thompson
in landing a promising young basketball recruit.  The other coach
nabs the player because he has a 500 number and is contacted
about the youth while traveling.  AT&T is said to have paid
Thompson between $50,000-100,000 (Melanie Wells, USA TODAY,
3/17)....Hyatt announced a new TV and print campaign.  The first
of two 30-second ads airs this weekend (USA TODAY, 3/17).