AT&T Launching DirecTV Now Streaming TV Bundle AT&T Not Renewing USOC Sponsorship Superdome Awarded '22 Men's Final Four AT&T Reaches Deal To Acquire Time Warner For $85B O'Bannon Case Could Affect Future Cases Supreme Court Will Not Consider O'Bannon Case NCAA Debuting New Ad Campaign This Fall Cities Vying For Relocated NCAA Tourney Games ACC Pulls Events From North Carolina NCAA Relocates Championships From NC Over HB2
SBD/17/Sponsorships Advertising Marketing
NEW ADS AND THE NCAA TOURNAMENT ON CBS
Published March 17, 1995
Two companies are launching new ad campaigns during the NCAA tournament this weekend: AT&T and Hyatt. AT&T begins a national campaign promoting its new "500" number services. The ad for the "follow-you-everywhere" phone number was created by FCB/Leber Katz Partners and makes its debut during the Xavier-Georgetown game, fitting since Georgetown Coach John Thompson plays "a loser" in the ad. In the ad, a fictitious rival beats Thompson in landing a promising young basketball recruit. The other coach nabs the player because he has a 500 number and is contacted about the youth while traveling. AT&T is said to have paid Thompson between $50,000-100,000 (Melanie Wells, USA TODAY, 3/17)....Hyatt announced a new TV and print campaign. The first of two 30-second ads airs this weekend (USA TODAY, 3/17).