Luck Reiterates Stance On Likeness Compensation Rice Univ. Upgrading Football Stadium WVU Looking For Luck's Replacement Luck Leaving WVU For NCAA College Stakeholders Try To Maintain Balance Prominent ADs Concerned About Current Direction Mid-Major Colleges Deal With Trying To Keep Up Long: No Changes Anticipated For CFP Format Schools Take Different Routes To Engage Fans Emmert: I Was Face Of NCAA "Too Much" Early On
SBD/17/Sponsorships Advertising Marketing
NEW ADS AND THE NCAA TOURNAMENT ON CBS
Published March 17, 1995
Two companies are launching new ad campaigns during the NCAA tournament this weekend: AT&T and Hyatt. AT&T begins a national campaign promoting its new "500" number services. The ad for the "follow-you-everywhere" phone number was created by FCB/Leber Katz Partners and makes its debut during the Xavier-Georgetown game, fitting since Georgetown Coach John Thompson plays "a loser" in the ad. In the ad, a fictitious rival beats Thompson in landing a promising young basketball recruit. The other coach nabs the player because he has a 500 number and is contacted about the youth while traveling. AT&T is said to have paid Thompson between $50,000-100,000 (Melanie Wells, USA TODAY, 3/17)....Hyatt announced a new TV and print campaign. The first of two 30-second ads airs this weekend (USA TODAY, 3/17).