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SBD/17/Sponsorships Advertising Marketing
NEW ADS AND THE NCAA TOURNAMENT ON CBS
Published March 17, 1995
Two companies are launching new ad campaigns during the NCAA tournament this weekend: AT&T and Hyatt. AT&T begins a national campaign promoting its new "500" number services. The ad for the "follow-you-everywhere" phone number was created by FCB/Leber Katz Partners and makes its debut during the Xavier-Georgetown game, fitting since Georgetown Coach John Thompson plays "a loser" in the ad. In the ad, a fictitious rival beats Thompson in landing a promising young basketball recruit. The other coach nabs the player because he has a 500 number and is contacted about the youth while traveling. AT&T is said to have paid Thompson between $50,000-100,000 (Melanie Wells, USA TODAY, 3/17)....Hyatt announced a new TV and print campaign. The first of two 30-second ads airs this weekend (USA TODAY, 3/17).