SBD/17/Sponsorships Advertising MarketingPrint All
Members of the Disney World Sports Division met with members of the Division I-AA Football Committee last month to discuss bringing the I-AA championship game to the Citrus Bowl in Orlando. Disney World Dir of Sports Mike Millay: "We're interested in this event and all NCAA events" (ORLANDO SENTINEL, 3/17)....Disney also announced that ARAMARK will be the food service manager for its 38,000 employees at the Walt Disney Resort in Orlando (ARAMARK).
IMG has agreed to basic terms and has signed a letter of intent with Triple Crown Sports, Inc. to represent new national and int'l sponsorship interests in seven grassroots sports properties. IMG will package and sell sponsorship opportunities for seven Triple Crown properties, including: softball, youth soccer, 3-on-3 basketball, 3-on-3 soccer, street hockey, 4-on-4 volleyball and youth baseball. As part of the venture, IMG and Triple Crown have committed to help raise $200,000 annually for St. Jude Children's Research Hospital....Kings guard Bobby Hurley signed a 2-year deal to become the official spokesperson for the 3-on-3 Basketball Series....Dudley Sports has been named official sponsor of the '95 Slowpitch Softball Series....Hillerich & Bradsby signed a one year deal to become official sponsor of the Youth Baseball Series (Triple Crown).
Two companies are launching new ad campaigns during the NCAA tournament this weekend: AT&T and Hyatt. AT&T begins a national campaign promoting its new "500" number services. The ad for the "follow-you-everywhere" phone number was created by FCB/Leber Katz Partners and makes its debut during the Xavier-Georgetown game, fitting since Georgetown Coach John Thompson plays "a loser" in the ad. In the ad, a fictitious rival beats Thompson in landing a promising young basketball recruit. The other coach nabs the player because he has a 500 number and is contacted about the youth while traveling. AT&T is said to have paid Thompson between $50,000-100,000 (Melanie Wells, USA TODAY, 3/17)....Hyatt announced a new TV and print campaign. The first of two 30-second ads airs this weekend (USA TODAY, 3/17).
Nike Inc.'s fiscal 3rdQ earnings jumped 51%, topping some estimates and reflecting "strong demand at most of its shoe and clothing businesses." Nike's net income for the period was $95.3M compared with $63.2M in the same period last year. Nike stock closed at $78, up $1.625. Nike Chair Philip Knight said Nike's revenue was more balanced than at "any point in its history" (WALL STREET JOURNAL, 3/17).