SBD/17/Sponsorships Advertising Marketing

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  • DISNEY LOOKS TO HOST 1-AA FOOTBALL CHAMPIONSHIP

         Members of the Disney World Sports Division met with members
    of the Division I-AA Football Committee last month to discuss
    bringing the I-AA championship game to the Citrus Bowl in
    Orlando.  Disney World Dir of Sports Mike Millay:  "We're
    interested in this event and all NCAA events" (ORLANDO SENTINEL,
    3/17)....Disney also announced that ARAMARK will be the food
    service manager for its 38,000 employees at the Walt Disney
    Resort in Orlando (ARAMARK).
    

    Print | Tags: Aramark, NCAA, Walt Disney
  • IMG PARTNERS WITH TRIPLE CROWN'S GRASSROOTS PROGRAM

         IMG has agreed to basic terms and has signed a letter of
    intent with Triple Crown Sports, Inc. to represent new national
    and int'l sponsorship interests in seven grassroots sports
    properties.  IMG will package and sell sponsorship opportunities
    for seven Triple Crown properties, including: softball, youth
    soccer, 3-on-3 basketball, 3-on-3 soccer, street hockey, 4-on-4
    volleyball and youth baseball.  As part of the venture, IMG and
    Triple Crown have committed to help raise $200,000 annually for
    St. Jude Children's Research Hospital....Kings guard Bobby Hurley
    signed a 2-year deal to become the official spokesperson for the
    3-on-3 Basketball Series....Dudley Sports has been named official
    sponsor of the '95 Slowpitch Softball Series....Hillerich &
    Bradsby signed a one year deal to become official sponsor of the
    Youth Baseball Series (Triple Crown).
    

    Print | Tags: IMG
  • NEW ADS AND THE NCAA TOURNAMENT ON CBS

         Two companies are launching new ad campaigns during the NCAA
    tournament this weekend:  AT&T and Hyatt.  AT&T begins a national
    campaign promoting its new "500" number services.  The ad for the
    "follow-you-everywhere" phone number was created by FCB/Leber
    Katz Partners and makes its debut during the Xavier-Georgetown
    game, fitting since Georgetown Coach John Thompson plays "a
    loser" in the ad.  In the ad, a fictitious rival beats Thompson
    in landing a promising young basketball recruit.  The other coach
    nabs the player because he has a 500 number and is contacted
    about the youth while traveling.  AT&T is said to have paid
    Thompson between $50,000-100,000 (Melanie Wells, USA TODAY,
    3/17)....Hyatt announced a new TV and print campaign.  The first
    of two 30-second ads airs this weekend (USA TODAY, 3/17).
    

    Print | Tags: ATT, NCAA
  • NIKE REPORTS EARNINGS RISE FOR 3RD QUARTER

         Nike Inc.'s fiscal 3rdQ earnings jumped 51%, topping some
    estimates and reflecting "strong demand at most of its shoe and
    clothing businesses."  Nike's net income for the period was
    $95.3M compared with $63.2M in the same period last year.  Nike
    stock closed at $78, up $1.625.  Nike Chair Philip Knight said
    Nike's revenue was more balanced than at "any point in its
    history" (WALL STREET JOURNAL, 3/17).
    

    Print | Tags: Nike
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