SBD/16/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Nokia, one of the world's leading makers of mobile phones,
announced its decision to participate as a title sponsor in the
'95 FIA Formula One World Championship Season.  As a title
sponsor, Nokia will work in partnership with the Tyrrell Yamaha
organization and will field a team in Formula One competition
around the world under the Nokia Tyrrell Yamaha team name
(Nokia)....Disney announced that it is building its first resort
exclusively for adults and families with older children.  When
the Disney Institute opens next February in Orlando, it will
feature such options as rock climbing, cooking, animation
workshops and golf.  The Institute has signed dozens of artists
and speakers to mingle with guests and perform including
composers John Williams and Elmer Bernstein, jazz pianist Billy
Taylor and athletes Franco Harris and Bruce Jenner (N.Y. TIMES,
3/16).
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Related Topics:

Formula One, Walt Disney

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