Social Studies: NBC Sports' Luke Smith COTA Logs Highest-Ever Attendance For '16 F1 USGP COTA Officials Expect Large Crowds For F1 Race Concerts Expected To Boost U.S. Grand Prix Crowds Taylor Swift To Perform At U.S. Grand Prix BMW Joins Andretti To Compete In Formula E Liberty's F1 Purchase Bodes Well For COTA Liberty Media Agrees To Acquire F1 For $4.4B Liberty Media Close To $8-9B Formula 1 Deal Analysts Pleased With Disney-BAM Tech Deal
SBD/16/Sponsorships Advertising Marketing
Published March 16, 1995
Nokia, one of the world's leading makers of mobile phones, announced its decision to participate as a title sponsor in the '95 FIA Formula One World Championship Season. As a title sponsor, Nokia will work in partnership with the Tyrrell Yamaha organization and will field a team in Formula One competition around the world under the Nokia Tyrrell Yamaha team name (Nokia)....Disney announced that it is building its first resort exclusively for adults and families with older children. When the Disney Institute opens next February in Orlando, it will feature such options as rock climbing, cooking, animation workshops and golf. The Institute has signed dozens of artists and speakers to mingle with guests and perform including composers John Williams and Elmer Bernstein, jazz pianist Billy Taylor and athletes Franco Harris and Bruce Jenner (N.Y. TIMES, 3/16).