SBD/16/Sponsorships Advertising Marketing

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  • BUDWEISER WATER SKI AND WAKEBOARD TOURS BEGIN IN ORLANDO

         The '95 Budweiser Water Ski Tour and Wakeboard Series opens
    April 29-30 in Orlando.  This is the inaugural year for
    Budweiser's sponsorship in the Wakeboard series.  Budweiser has
    sponsored the Water Ski Tour since '92.  Following Orlando, the
    tour will stop in High Point, NC; Shreveport; Philadelphia;
    Hartford; Detroit; Indianapolis; St. Paul; and Portland, OR
    before the finals August 26-27 in Seattle.  The Wakeboard series
    will take place at every stop except Indianapolis and St. Paul
    (Budweiser).
    

    Print | Tags: Anheuser Busch
  • MARKETPLACE ROUND-UP

         Nokia, one of the world's leading makers of mobile phones,
    announced its decision to participate as a title sponsor in the
    '95 FIA Formula One World Championship Season.  As a title
    sponsor, Nokia will work in partnership with the Tyrrell Yamaha
    organization and will field a team in Formula One competition
    around the world under the Nokia Tyrrell Yamaha team name
    (Nokia)....Disney announced that it is building its first resort
    exclusively for adults and families with older children.  When
    the Disney Institute opens next February in Orlando, it will
    feature such options as rock climbing, cooking, animation
    workshops and golf.  The Institute has signed dozens of artists
    and speakers to mingle with guests and perform including
    composers John Williams and Elmer Bernstein, jazz pianist Billy
    Taylor and athletes Franco Harris and Bruce Jenner (N.Y. TIMES,
    3/16).
    

    Print | Tags: Formula One, Walt Disney
  • USA TODAY EXAMINES THE APPEAL OF THE ALL-WOMEN YACHT RACERS

         The "Cover Story" in this morning's USA TODAY Money section
    examines the sponsorships and promotions of America3, the all-
    female America's Cup team.  Among the items they have licensed
    are a candy bar, coffee, wine and waterproof wallets.  USA
    TODAY's Bruce Horovitz writes, "The sponsors and merchandisers
    that have "rallied around the all-female team clearly have deemed
    America3 one of the biggest marketing stories of the year."  The
    team has attracted more than $10M in sponsorship fees from at
    least 10 companies, including Chevrolet, Yoplait and L'Oreal.
    "Its retail merchandise revenue is blowing other teams out of the
    water.  By next week, the crew will be in several TV spots."
    Horovitz writes that the team has "something every marketer seeks
    but rarely finds:  a gee-whiz factor."  Nine bids are in for a TV
    movie about the team.  A book and documentary about the team are
    in the works.  The women are talking with several companies about
    a fitness video.  A swimsuit calendar was rejected (USA TODAY,
    3/16).
    

    Print | Tags: General Motors
  • VIDEO STORYBOARD RATES THE TOP ADS OF 1994

         The 17th Annual ranking of the most popular TV ads by New
    York-based Video Storyboard Tests was released.  Coca-Cola, with
    its polar bear spots, recaptured the top ranking.  Above all, the
    survey showed that '94 "was the year of the comeback:  the
    resurgence of advertisers that once scored high in the survey but
    had lost ground in recent years."  Anheuser-Busch's Bud Light,
    AT&T, Miller Lite and the Energizer Bunny all finished in the top
    ten after "signs of waning audience interest in the 1993 survey."
    The top 15, in order, with last year's ranking in parentheses:
    
    
    1
    Coca-Cola
    -3
    9
    Nike
    -4
    2
    Little Caesars
    -5
    10
    Taster's Choice
    -8
    3
    Pepsi
    -2
    11
    Pizza Hut
    -14
    4
    McDonald's
    -1
    12
    Budweiser
    -6
    5
    Bud Light
    -16
    13
    Burger King
    -15
    6
    AT&T
    -17
    14
    Ford
    -12
    7
    Miller Lite
    -19
    15
    Diet Coke
    (—)
    8
    Energizer
    -13
     
    The survey findings are based on a series of interviews conducted throughout the year with 20,000 viewers nationwide who were asked to name the most outstanding TV ad they had seen in the past four weeks (WALL STREET JOURNAL, 3/16).

    Print | Tags: Anheuser Busch, ATT, Burger King, Coca-Cola, McDonalds, Nike, PepsiCo
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