Warriors Switch Flagship Station To KGMZ Penn State, EON Sports Launch VR Channel Domain Names Filed For Las Vegas Desert Knights World Baseball Classic Returns To Dodger Stadium Mark McClusky Named Digital Editor Of SI Group Venus Williams To Star In New Amex Ads Lazarus Says Rio A Financial Success For NBC McIlroy Not Rushing Equipment Decision Fox, SI Reach Digital Content Partnership U.S. Soccer Suspends, Terminates Solo's Contract
BMW and ACOG announced an agreement designating BMW as an official international automobile sponsor of the '96 Games and of the USOC. The agreement covers cars, motorcycles and mountain- style bicycles. BMW sedans and coupes will be used to provide transportation for Olympic officials and dignitaries during the Games. BMW motorcycles will be used as marshall vehicles for Olympic competitions and events held on public streets and roads in and around Atlanta. The mountain bikes will be used primarily as recreational transportation by athletes in and around the Olympic Village. BMW's commitment is made up of both cash and value-in-kind support. Victor Doolan, BMW President/ U.S. Sales and Marketing: "During the next year and a half, BMW will use its association with the 1996 Olympic Games in advertising and promotional materials at BMW dealerships. Most importantly, BMW will utilize the Olympic platform to launch an all-new automobile in 1996. This will be an automobile that is ideally suited for the Olympic Games, in character as well as performance capabilities" (BMW/ACOG/ USOC). BMW spokesperson Rich Brooks confirmed that they paid between $10-20M. BMW has exlcusivity for the three categories (THE DAILY). BMW will hire Advantage Int'l to manage its Olympics program (N.Y. TIMES, 3/16).