Kings Cite Culture Change For Trading Cousins Dynamo Sign Roc Nation In Three-Tiered Deal New NHL CMO Discusses Growth Efforts, Data Use Braves Launch Marketing Effort For New Venue NHL Going With Just Two Bye Weeks In '17-18 D-Backs' Brass Hopeful For Franchise Turnaround Pirates Owner Says Club Underperformed In '16 Sportsnet Has Its First 360 VR Game Telecast Franchise Notes Marlins' Talks With Kushners Over For Now
DOWN ON THE FARM: MAJOR HAPPENINGS IN THE MINOR LEAGUES
Published March 16, 1995
GONE, BUT NOT FORGOTTEN: Nashville Sounds President & GM Larry Schmittou will go ahead with his Michael Jordan ads this season, even though Jordan has officially retired from baseball. Schmittou: "Heck. I paid too much money for those ads not to use them." Schmittou hired an ad agency three weeks ago to produce four 30-second spots when Jordan was expected to play for the Sounds (N.Y. NEWSDAY, 3/15). BISONS SETTING NEW STANDARDS: The AAA Buffalo Bisons this season will become the first professional baseball organization to use the "SportSoft/SQL" ticketing system. The system, designed by HILL Arts & Entertainment, will bring all the team's ticket transactions and information in-house. The team claims immediate benefits will be better customer service and lower rates, while long-term gains include direct mail and database marketing (Bisons). EXTRA! EXTRA! READ ALL ABOUT IT: The AHL Syracuse Crunch are sponsoring a program called "Newspapers In Education" this season. With the program, the team donates over 20,000 newspapers to area schools. Teachers then use them to teach reading, math and current events. Crunch players also go to the schools to talk with students about the rewards of working hard and staying in school (Crunch). HERSHEY DOESN'T TAKE AMERICAN EXPRESS: Hersheypark Arena and the AHL Hershey Bears have announced the arrival of a new Hershey Bears VISA card. The card features an aerial view of the arena and offers discounts on such things as season tickets and admission to Hersheypark (Bears). HERE'S A STORY, OF A TEAM NAMED AEROS ... The IHL Houston Aeros offered "Brady Night at the Aeros" last week. Susan Olsen, who played the Cindy on the original TV show, was on hand. Anyone attending the game whose name was Mike, Carol, Greg, Marsha, Peter, Jan, Cindy, Bobby, Alice, or Brady received a ticket discount (HOUSTON CHRONICLE, 3/10). HOW 'BOUT THEM GRIZZLIES: The IHL Denver Grizzlies were on a pace to set a Denver pro hockey attendance record during their game last night against the Kansas City Blades. The Grizzlies will surpass the NHL Colorado Rockies' previous record of 391,535 in '79-80. The team has also sold over $1 million in merchandise (IHL).