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SBD/15/Sports Media
ESPN WILL SHOW US THE WAY -- ALL THE WAY TO BRAZIL
Published March 15, 1995
ESPN Inc. and TVA/Abril Group of Brazil have announced an association to launch a new sports network, ESPN Brasil, a locally-produced, 24-hour satellite sports channel to be distributed through non-standard TV outlets in Brazil. It is scheduled to be launched June 15 and will be distributed exclusively to TVA's more than 300,000 subscribers and 42 affiliated operators throughout Brazil. ESPN Brasil will feature extensive local productions, with emphasis on soccer competition and extreme and youth sports (ESPN).
