SBD/15/Sports Media

ESPN WILL SHOW US THE WAY -- ALL THE WAY TO BRAZIL

     ESPN Inc. and TVA/Abril Group of Brazil have announced an
association to launch a new sports network, ESPN Brasil, a
locally-produced, 24-hour satellite sports channel to be
distributed through non-standard TV outlets in Brazil.  It is
scheduled to be launched June 15 and will be distributed
exclusively to TVA's more than 300,000 subscribers and 42
affiliated operators throughout Brazil.  ESPN Brasil will feature
extensive local productions, with emphasis on soccer competition
and extreme and youth sports (ESPN).
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ESPN, Media, Walt Disney

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