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CBS AND HOOPS ON-LINE: NOTHING BUT THE BOTTOM OF THE WEB
Published March 15, 1995
CBS will include its coverage of the NCAA tournament on their sites on Prodigy and the World Wide Web. The online venture features a sweepstakes in which Prodigy and World Wide Web users select the winning teams of all 63 tournament games, with the winner receiving a grand prize of a trip for two to the '96 Final Four. The sweepstakes is sponsored by Doritos, the first to sponsor a network promotion on the CBS "Eye On The Net" site on the World Wide Web. In addition to being a major advertiser of the coverage, Doritos presents "Inside the Games with Michael Jordan," a look at the great moments of the tournament, to be broadcast between the two Final Four games on Saturday, April 1. Also, CBS announcers and analysts provide analysis of the first round match-ups, and users have a chance to go "behind-the-scenes" of the tournament from the CBS Sports Virtual Press Room (CBS). SELECTION SHOW: Ratings for CBS' extended coverage of the NCAA Selection Show were down 29% from last year (7.5 to 5.3), and industry insiders "suggested they were the lowest ever for a selection show." Meanwhile, ESPN's Selection Show which aired opposite of CBS got a 3.4 rating, up 55% from last year. In San Francisco, C.W. Nevius writes on the CBS' hour-long show: "CBS just tacked half an hour of fluff on at the beginning. The problem was, angry viewers thought they were merely stalling. If you tuned into ESPN, for example, you were given a specific countdown to the start of the announcement" (SAN FRANCISCO CHRONICLE, 3/15).