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SBD/15/Sponsorships Advertising Marketing
STRIKING BASEBALL PLAYERS STILL HIT ON MADISON AVENUE
Published March 15, 1995
While baseball players are still on strike, Stuart stars such as Jeff Bagwell, Will Clark, Ken Griffey Jr., Don Mattingly, Cal Ripken Jr. and Frank Thomas "are still making amazing catches, hitting towering home runs and playing as if every game were the World Series" in the world of Madison Avenue, according to Stuart Elliot of the N.Y. TIMES. For the most part, advertisers of baseball-related products are "gamely running their regular campaigns -- and hoping that somehow a settlement will come soon." Reebok VP/Global Marketing Dan Hanrahan: "We have an awful lot of product in the marketplace. Whether baseball plays or doesn't play, kids still need shoes. Their seasons haven't been called off" (N.Y. TIMES, 3/15). "Entertainment Tonight" examined Griffey's new spot for Pepsi's All-Sport. In the ad, he plays himself 49 years in the future watching his grandson play a 21st Century version of baseball ("ET," 3/14).