Pepsi Beginning Emoji-Based MLB Campaign Reebok, J.J. Watt Roll Out New Ad Campaign Mtn Dew To Sponsor DR1 Drone Racing League Pepsi Renews, Strengthens Deal With Cubs The Enthusuiast Network To Operate New Dew Tour Winter Classic Jerseys Channel '24-25 Season Reebok-CCM To Cease Helmet Safety Claims Bowl Game Pouring Rights, Concessions Pepsi Not Renewing Citi Field Partnership Jennifer Storms To Be NBC Sports CMO
SBD/15/Sponsorships Advertising Marketing
STRIKING BASEBALL PLAYERS STILL HIT ON MADISON AVENUE
Published March 15, 1995
While baseball players are still on strike, Stuart stars such as Jeff Bagwell, Will Clark, Ken Griffey Jr., Don Mattingly, Cal Ripken Jr. and Frank Thomas "are still making amazing catches, hitting towering home runs and playing as if every game were the World Series" in the world of Madison Avenue, according to Stuart Elliot of the N.Y. TIMES. For the most part, advertisers of baseball-related products are "gamely running their regular campaigns -- and hoping that somehow a settlement will come soon." Reebok VP/Global Marketing Dan Hanrahan: "We have an awful lot of product in the marketplace. Whether baseball plays or doesn't play, kids still need shoes. Their seasons haven't been called off" (N.Y. TIMES, 3/15). "Entertainment Tonight" examined Griffey's new spot for Pepsi's All-Sport. In the ad, he plays himself 49 years in the future watching his grandson play a 21st Century version of baseball ("ET," 3/14).