Virtual On-Field Ads Causing A Stir Sources: GM Relieved Stewart Sat Out Barbasol Title Sponsoring '15 PGA Tour Event App Review: PGA Tour For iPhone Toyota Pulls Superimposed Ads During 49ers Games PGA Championship Sunday Draws 8.24 Million Viewers PGA Tour's Disciplinary Policy Remains In Place Senior Ryder Cup Reportedly Coming In '15 Barracuda To Title Sponsor Reno Tournament Star Winners Boost Interest In LPGA
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SBD/15/Sponsorships Advertising Marketing
Published March 15, 1995
Sports and Recreation Inc. shares "plummeted 42% in the wake of an earnings report that was substantially below analysts' estimates." The sporting goods-retailer, based in Tampa, had its stock close at $10.75, down $7.75 in NYSE composite trading (WALL STREET JOURNAL, 3/15)....Retail sales for the month of February fell five-tenths of 1%, a "surprise decline" that was the first in almost a year. Merrill Lynch Economist Bruce Steinberg: "Consumers are keeping their wallets shut" (N.Y. TIMES, 3/15)....Clarion Performance Properties in Greenwich, CT won the '95 Reggie Award from the Promotion Marketing Association of America for the Sprint World Cup Promotional Effort. The Reggie Award is one of the marketing industry's most prestigious honors (Clarion)....Toyota has been the biggest winner on the PGA Tour this year, according to Phil Mushnick of the N.Y. POST. Peter Jacobsen wore a Toyota visor as he won the Buick Invitational, and Mark O'Meara wore a Toyota visor when he won the Honda Classic (N.Y. POST, 3/15)....Base Hit Cookies will be a major sponsor of the USA Baseball Junior Team, and will be the corporate host at a number of team-related events and receive logo identification on jersey's, T-shirts and other team gear (USA Baseball).