Greenbrier Formally Unveils New Course Plans Travelers Championship Gets Record Crowds Travelers Goes Extra Mile For PGA Tour Event USGA Tailors U.S. Open Merch To Locals Music Festival Helping Tix Sales For MIS Cup Race FedEx Renews PGA Tour Event Deal Toyota Successful In Reaching Multi-Cultural Buyers CBS' Peter Kostis Dishes On State Of Golf Wells Fargo Field Strong Despite Date Move CareerBuilder To Title Sponsor Palm Springs Stop
SBD/15/Sponsorships Advertising Marketing
Published March 15, 1995
Sports and Recreation Inc. shares "plummeted 42% in the wake of an earnings report that was substantially below analysts' estimates." The sporting goods-retailer, based in Tampa, had its stock close at $10.75, down $7.75 in NYSE composite trading (WALL STREET JOURNAL, 3/15)....Retail sales for the month of February fell five-tenths of 1%, a "surprise decline" that was the first in almost a year. Merrill Lynch Economist Bruce Steinberg: "Consumers are keeping their wallets shut" (N.Y. TIMES, 3/15)....Clarion Performance Properties in Greenwich, CT won the '95 Reggie Award from the Promotion Marketing Association of America for the Sprint World Cup Promotional Effort. The Reggie Award is one of the marketing industry's most prestigious honors (Clarion)....Toyota has been the biggest winner on the PGA Tour this year, according to Phil Mushnick of the N.Y. POST. Peter Jacobsen wore a Toyota visor as he won the Buick Invitational, and Mark O'Meara wore a Toyota visor when he won the Honda Classic (N.Y. POST, 3/15)....Base Hit Cookies will be a major sponsor of the USA Baseball Junior Team, and will be the corporate host at a number of team-related events and receive logo identification on jersey's, T-shirts and other team gear (USA Baseball).