SBD/15/Sponsorships Advertising MarketingPrint All
Sports and Recreation Inc. shares "plummeted 42% in the wake of an earnings report that was substantially below analysts' estimates." The sporting goods-retailer, based in Tampa, had its stock close at $10.75, down $7.75 in NYSE composite trading (WALL STREET JOURNAL, 3/15)....Retail sales for the month of February fell five-tenths of 1%, a "surprise decline" that was the first in almost a year. Merrill Lynch Economist Bruce Steinberg: "Consumers are keeping their wallets shut" (N.Y. TIMES, 3/15)....Clarion Performance Properties in Greenwich, CT won the '95 Reggie Award from the Promotion Marketing Association of America for the Sprint World Cup Promotional Effort. The Reggie Award is one of the marketing industry's most prestigious honors (Clarion)....Toyota has been the biggest winner on the PGA Tour this year, according to Phil Mushnick of the N.Y. POST. Peter Jacobsen wore a Toyota visor as he won the Buick Invitational, and Mark O'Meara wore a Toyota visor when he won the Honda Classic (N.Y. POST, 3/15)....Base Hit Cookies will be a major sponsor of the USA Baseball Junior Team, and will be the corporate host at a number of team-related events and receive logo identification on jersey's, T-shirts and other team gear (USA Baseball).
The National In-Line Hockey Association (NIHA) has signed up three new sponsors: Humanzoom, Border Patrol and Sport Court Inc. Humanzoom, makers of in-line sportswear, will make the NIHA's T-shirts and hockey jerseys. Border Patrol has created a rink system designed for in-line roller hockey. The system is made of foot-high foam boards that fit together to turn any paved arena in an outdoor roller hockey rink. Sports Court Inc. is the creator of performance sports flooring and backyard game courts. Humanzoom will be featured in the league's magazine and in the NIHA's "Inline Textbook." Border Patrol will also be featured in the magazine as well as in the "player perk packages." Sport Court will promote their products at NIHA events, including NIHA- sanctioned league playoffs (NIHA).
House Maj. Leader Dick Armey said that if Sen. Mark Hatfield (R- OR) -- the lone Senate GOP vote against the Contract's must-pass balanced-budget amendment -- were in the House, he'd be stripped of his cmte chair. No word from Armey on whether the leadership posts of House Maj. Whip Tom DeLay (R-TX), GOP Conference Chair John Boehner (R-OH), Conference Vice Chair Susan Molinari (R-NY) and Judiciary Chair Henry Hyde (R-IL) are in jeopardy over their opposition to the key Contract provision relating to term limits.
While baseball players are still on strike, Stuart stars such as Jeff Bagwell, Will Clark, Ken Griffey Jr., Don Mattingly, Cal Ripken Jr. and Frank Thomas "are still making amazing catches, hitting towering home runs and playing as if every game were the World Series" in the world of Madison Avenue, according to Stuart Elliot of the N.Y. TIMES. For the most part, advertisers of baseball-related products are "gamely running their regular campaigns -- and hoping that somehow a settlement will come soon." Reebok VP/Global Marketing Dan Hanrahan: "We have an awful lot of product in the marketplace. Whether baseball plays or doesn't play, kids still need shoes. Their seasons haven't been called off" (N.Y. TIMES, 3/15). "Entertainment Tonight" examined Griffey's new spot for Pepsi's All-Sport. In the ad, he plays himself 49 years in the future watching his grandson play a 21st Century version of baseball ("ET," 3/14).