SBD/15/Sponsorships Advertising Marketing

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  • MARKETPLACE ROUND-UP

         Sports and Recreation Inc. shares "plummeted 42% in the wake
    of an earnings report that was substantially below analysts'
    estimates."  The sporting goods-retailer, based in Tampa, had its
    stock close at $10.75, down $7.75 in NYSE composite trading (WALL
    STREET JOURNAL, 3/15)....Retail sales for the month of February
    fell five-tenths of 1%, a "surprise decline" that was the first
    in almost a year.  Merrill Lynch Economist Bruce Steinberg:
    "Consumers are keeping their wallets shut" (N.Y. TIMES,
    3/15)....Clarion Performance Properties in Greenwich, CT won the
    '95 Reggie Award from the Promotion Marketing Association of
    America for the Sprint World Cup Promotional Effort.  The Reggie
    Award is one of the marketing industry's most prestigious honors
    (Clarion)....Toyota has been the biggest winner on the PGA Tour
    this year, according to Phil Mushnick of the N.Y. POST.  Peter
    Jacobsen wore a Toyota visor as he won the Buick Invitational,
    and Mark O'Meara wore a Toyota visor when he won the Honda
    Classic (N.Y. POST, 3/15)....Base Hit Cookies will be a major
    sponsor of the USA Baseball Junior Team, and will be the
    corporate host at a number of team-related events and receive
    logo identification on jersey's, T-shirts and other team gear
    (USA Baseball).
    

    Print | Tags: General Motors, PGA Tour, Sprint, Toyota
  • NAT'l IN-LINE HOCKEY ASSOCIATION SIGNS UP SPONSORS

         The National In-Line Hockey Association (NIHA) has signed up
    three new sponsors:  Humanzoom, Border Patrol and Sport Court
    Inc.  Humanzoom, makers of in-line sportswear, will make the
    NIHA's T-shirts and hockey jerseys.  Border Patrol has created a
    rink system designed for in-line roller hockey.  The system is
    made of foot-high foam boards that fit together to turn any paved
    arena in an outdoor roller hockey rink.  Sports Court Inc. is the
    creator of performance sports flooring and backyard game courts.
    Humanzoom will be featured in the league's magazine and in the
    NIHA's "Inline Textbook."  Border Patrol will also be featured in
    the magazine as well as in the "player perk packages."  Sport
    Court will promote their products at NIHA events, including NIHA-
    sanctioned league playoffs (NIHA).
    

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  • OVERLOOKED

    House Maj. Leader Dick Armey said that if Sen. Mark Hatfield (R-
    OR) -- the lone Senate GOP vote against the Contract's must-pass
    balanced-budget amendment -- were in the House, he'd be stripped
    of his cmte chair.  No word from Armey on whether the leadership
    posts of House Maj. Whip Tom DeLay (R-TX), GOP Conference Chair
    John Boehner (R-OH), Conference Vice Chair Susan Molinari (R-NY)
    and Judiciary Chair Henry Hyde (R-IL) are in jeopardy over their
    opposition to the key Contract provision relating to term limits.
    

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  • STRIKING BASEBALL PLAYERS STILL HIT ON MADISON AVENUE

         While baseball players are still on strike, Stuart stars
    such as Jeff Bagwell, Will Clark, Ken Griffey Jr., Don Mattingly,
    Cal Ripken Jr. and Frank Thomas "are still making amazing
    catches, hitting towering home runs and playing as if every game
    were the World Series" in the world of Madison Avenue, according
    to Stuart Elliot of the N.Y. TIMES.  For the most part,
    advertisers of baseball-related products are "gamely running
    their regular campaigns -- and hoping that somehow a settlement
    will come soon."  Reebok VP/Global Marketing Dan Hanrahan:  "We
    have an awful lot of product in the marketplace.  Whether
    baseball plays or doesn't play, kids still need shoes.  Their
    seasons haven't been called off" (N.Y. TIMES, 3/15).
    "Entertainment Tonight" examined Griffey's new spot for Pepsi's
    All-Sport.  In the ad, he plays himself 49 years in the future
    watching his grandson play a 21st Century version of baseball
    ("ET," 3/14).
    

    Print | Tags: PepsiCo, Reebok
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