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         Today, THE SPORTS BUSINESS DAILY profiles the '96 Olympic
    involvement of Coca-Cola, which has been involved with the
    Olympics since 1928.  The company is sponsor of over 150 national
    Olympic teams, including the USOC, and keeps a year-round staff
    that concentrates on maximizing Olympic tie-ins.  In '96, Coca-
    Cola will have the added advantage of seeing the Games in their
    hometown, Atlanta.
    COMPANY:       Coca-Cola Co.
    STATUS:        Top Worldwide Sponsor ($40M+)
    CATEGORY:      All non-alcoholic beverages except water
    EXCLUSIVITY:  This category includes the brands: Coke, Sprite,
    Fanta, Minute-Maid (both carbonated and fruit drinks), Hi-C as
    well as PowerAde and Aquarius sports drinks.
         IN-KIND        Providing products to ACOG, IOC and various
         SERVICES:other Olympic committees.  At the Games, Coca-Cola
    will provide product and vending services as well as product to
    Olympic participants.  All the venues used for the Games will
    sell/serve Coca-Cola products.
         John Kaatz, Dir of the sport, entertainment and leisure
    division of Coopers & Lybrand's Dallas office, advised the
    Arlington, TX, city council of a possible windfall of $98M a year
    that could come from building a new arena for the Stars and
    Mavericks.  Arlington officials have unveiled plans to build a
    new $140M arena for the teams near The Ballpark at Arlington,
    should the teams leave Dallas.  Arlington Mayor Richard Greene
    says he will not communicate with either team about a new
    facility unless talks with Dallas break down (Christopher Ave,
    FORT WORTH STAR-TELEGRAM, 3/15).  Two arena-related bills were
    introduced in the TX House Friday that would help fund a new
    arena for the Stars/Mavericks in Dallas (Sylvia Martinez, DALLAS
    MORNING NEWS, 3/11).

    Print | Tags: Coca-Cola, Dallas Mavericks, Dallas Stars, IOC, Olympics, USOC
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