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SBD/14/Sponsorships Advertising Marketing
THE CBA WANTS IN ON THE LICENSING BANDWAGON
Published March 14, 1995
The CBA Board of Directors announced that Brian Hakan and Associates has been hired to manage and organize the league's first-ever league-wide licensing and merchandising program. The K.C.-based Hakan & Assoc. oversees a similar program for the IHL and ABC's "Monday Night Football" and "Wide World of Sports." CBA Commissioner Tom Valdiserri: "Sales of professional sports merchandise has exploded over the last five-to-10 years, it is time that the CBA claim its share of the business. ... [In two year] we hope to have the market saturated with our products." Valdiserri said the league will market new logos, nicknames and colors (CBA).