NBA Finals Aud Down From Recent Years ABC Gets 11.7 Overnight For NBA Finals Clincher ABC Earns 10.6 Overnight For Game 4 NBA Finals Game 3 Overnight Rating Up NBA Finals Game 2 Overnight Rating Flat NBA Playoff Viewership Up Heading Into Finals NBA Conference Finals Up Across TV Partners ESPN Helps Boost Disney In Q2 Disney's Iger Discusses Rising Costs Of Sports Rights TV Audience Down For NBA Regular Season
Upcoming Conferences and Events
SBD/14/Sponsorships Advertising Marketing
THE CBA WANTS IN ON THE LICENSING BANDWAGON
Published March 14, 1995
The CBA Board of Directors announced that Brian Hakan and Associates has been hired to manage and organize the league's first-ever league-wide licensing and merchandising program. The K.C.-based Hakan & Assoc. oversees a similar program for the IHL and ABC's "Monday Night Football" and "Wide World of Sports." CBA Commissioner Tom Valdiserri: "Sales of professional sports merchandise has exploded over the last five-to-10 years, it is time that the CBA claim its share of the business. ... [In two year] we hope to have the market saturated with our products." Valdiserri said the league will market new logos, nicknames and colors (CBA).