NASCAR Drivers Pleased With SAFER Efforts Sunoco Debuts "Essence Of Racing" Campaign Jeff Gordon Hired As Full-Time Analyst For Fox Bruton Smith Elected To NASCAR HOF Fans Get Unique Opportunity With Jeff Gordon A-B Selects WME-IMG For Experiential Marketing DraftKings Completes Deal With NASCAR The Players Sees Ratings Increase Lesa France Kennedy Profiled By CBS SpongeBob Race Proves To Be Hit For NASCAR
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MOTORSPORTS SPONSORSHIP NEWS
Published March 14, 1995
NASCAR drivers will be going to "Opryland USA in Nashville." In a three year agreement NASCAR has designed "Opryland USA" as the official "NASCAR Destination.".... Rusty Wallace Bagels, Capital Brokerage of Charlotte and the Rusty Wallace Charitable Foundation have signed an agreement to create a line of high quality, healthy food products for distribution and sale at local markets. The first food venture is Rusty Wallace "Wheels" Bagels....The UAW, Ford Motors and United Intergrated Benefits Insurance have joined forces to sponsor a new NASCAR Busch Series Grand National race team (ERNIE SAXTON SPONSORSHIP MARKETING NEWS).