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SBD/14/Sponsorships Advertising Marketing
DREXLER TO HOUSTON COULD BE A BOOST TO AVIA
Published March 14, 1995
The recent trade of NBA all-star Clyde Drexler from the Blazers to the Rockets "has been good news" for footwear maker Avia, according to Anita Marks of the OREGON BUSINESS JOURNAL. Drexler and his "trademark Avia hightops" have been "soaking up priceless free publicity" ever since he went to Houston. Tim Haney, Promotions & Merchandising Dir for Avia: "Clyde has gotten more national exposure in the last two weeks than he has in the last 11 years in Portland. We have to determine how we want top make that work for us." IMG's Bill Strickland: "Avia needs to make a decision about putting some serious advertising and promotional money behind Clyde. Packaged right, they can go a long way and make a huge splash" (OREGON BUSINESS JOURNAL, 3/3- 10).