SBD/14/Sponsorships Advertising Marketing

DREXLER TO HOUSTON COULD BE A BOOST TO AVIA

     The recent trade of NBA all-star Clyde Drexler from the
Blazers to the Rockets "has been good news" for footwear maker
Avia, according to Anita Marks of the OREGON BUSINESS JOURNAL.
Drexler and his "trademark Avia hightops" have been "soaking up
priceless free publicity" ever since he went to Houston.  Tim
Haney, Promotions & Merchandising Dir for Avia: "Clyde has gotten
more national exposure in the last two weeks than he has in the
last 11 years in Portland.  We have to determine how we want top
make that work for us."  IMG's Bill Strickland:  "Avia needs to
make a decision about putting some serious advertising and
promotional money behind Clyde.  Packaged right, they can go a
long way and make a huge splash" (OREGON BUSINESS JOURNAL, 3/3-
10).
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Related Topics:

Houston Rockets, IMG, NBA

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