MARCH MADNESS: IT'S GOTTA BE THE SHOES!

     Today, THE SPORTS BUSINESS DAILY provides yet another NCAA
tournament bracket -- not just the schools but also their shoe
contracts.  Schools are listed in seed order.

     

  
 
    
 
      
WEST 
        REGION
    
    

    
EAST 
      REGION
  
  
 
    
UCLA
    
Reebok
    
Wake Forest
    
Nike
  
  
 
    
Connecticut
    
Nike
    
Massachusetts
    
Nike
  
  
 
    
Maryland
    
Nike
    
Villanova
    
Nike
  
  
 
    
Utah
    
Reebok
    
Oklahoma 
      State
    
Nike
  
  
 
    
Mississippi 
      State
    
Nike
    
Alabama
    
Nike
  
  
 
    
Oregon
    
Nike
    
Tulsa
    
Converse
  
  
 
    
Cincinnati
    
Nike
    
UNC-Charlotte
    
Reebok
  
  
 
    
Missouri
    
Adidas
    
Minnesota
    
Converse
  
  
 
    
Indiana
    
Converse
    
St. Louis
    
Converse
  
  
 
    
Temple
    
Nike
    
Stanford
    
Nike
  
  
 
    
Texas
    
Reebok
    
Illinois
    
Converse
  
  
 
    
Santa 
      Clara
    
Converse
    
Pennsylvania
    
Adidas
  
  
 
    
Long 
      Beach State
    
Asics
    
Drexel
    
Converse
  
  
 
    
Gonzaga
    
Nike
    
Old Dominion
    
Nike
  
  
 
    
TN-Chattanooga
    
Asics
    
St. Peter's
    
Nike
  
  
 
    
Florida 
      Int'l
    
Converse
    
NC A&T
    
Nike
  
  
 
    

  
  
 
    
 
      
MIDWEST 
        REGION
    
    
 
      

    
    
 
      
SOUTHEAST 
        REGION
    
  
  
 
    
Kansas
    
Converse
    
Kentucky
    
Converse
  
  
 
    
Arkansas
    
Converse
    
North Carolina
    
Nike
  
  
 
    
Purdue
    
Nike
    
Michigan 
      St.
    
Converse
  
  
 
    
Virginia
    
Reebok
    
Oklahoma
    
Converse
  
  
 
    
Arizona
    
Nike
    
Arizona 
      State
    
Nike
  
  
 
    
Memphis
    
Converse
    
Georgetown
    
Nike
  
  
 
    
Syracuse
    
Nike
    
Iowa State
    
Nike
  
  
 
    
Western 
      Kentucky
    
Nike
    
BYU
    
Reebok
  
  
 
    
Michigan
    
Nike
    
Tulane
    
Nike
  
  
 
    
So. 
      Illinois
    
Reebok
    
Florida
    
Reebok
  
  
 
    
Louisville
    
Converse
    
Xavier
    
Reebok
  
  
 
    
Miami 
      (OH)
    
Adidas
    
Ball State
    
Nike
  
  
 
    
Nicholls 
      State
    
Adidas
    
Manhattan
    
Adidas
  
  
 
    
WI/Green 
      Bay
    
Nike
    
Weber State
    
Nike
  
  
 
    
Texas 
      Southern
    
Adidas
    
Murray 
      State
    
Nike
  
  
 
    
Colgate
    
Adidas
    
Mt. St. 
      Mary's
    
No Deal
  


     CRUNCHING THE NUMBERS:  Nike leads the way with 30, followed
by Converse (15), Reebok (9), Adidas (7), and Asics (2).  Mount
St. Mary's wears Adidas, but they do not have a contract with the
company.  As for No. 1 seeds, Converse has two and Reebok and
Nike have one each.  But Nike has three No. 2 seeds and three No.
3's (THE DAILY).