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GATOR BOWL LOOKING FOR MORE MONEY TO BECOME MAJOR BOWL
Published March 14, 1995
The Gator Bowl Association hopes to "boost the annual Gator Bowl game into the top tier of the nation's bowl picture with the help of additional bed-tax revenues." The Association plans to ask the Duval County Tourist Development Council for a 3-year commitment of $1.5M from a tax on hotel stays. Rick Catlett, Exec Dir of the Outback Steakhouse Gator Bowl: "This is keeping with the next plan of becoming a part of the alliance." The Tier-1 alliance currently consists of the Orange, Sugar and Fiesta Bowls. If the revenue increase for the Gator Bowl is approved, the money would go for advertising and an increased payout to the teams (Daniels & Friedland, FLORIDA TIMES-UNION, 3/14).