Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Microsoft Corp. CEO Bill Gates said the company will soon preview its Windows 95 program by sending out 400,000 test copies to selected users this month. The "much-touted, much-delayed upgrade" is scheduled to be released in August, but Gates "left open the possibility of another delay." Speaking at the CeBit Computer & Communications Trade Show in Germany, Gates said the PC in 2005 "won't look like what it is today. It'll look like many different things." He estimated 20M homes will be connected on large "web-like computers" by 2000. Gates, who said, "No single company will be able to do this," predicted that several large partnerships will develop in the next five years (BLOOMBERG BUSINESS NEWS/ATLANTA CONSTITUTION, 3/13).
Former Oilers Coach Bum Phillips will not opt for another season of broadcasting Oilers games for KTRH radio (HOUSTON CHRONICLE, 3/10)....ABC's "Day One" recently featured the "extremes to which NASCAR sponsors go to get their corporate identities on camera." During the 10-minute piece, 47 corporate sponsors were mentioned (Jim Greenidge, BOSTON GLOBE, 3/10)....More talk on ABC's Armen Keteyian's upcoming piece on college basketball coaches. He "is believed to be gearing" his UMass piece on how the school has accepted basketball players with low high school grades in order to be a successful program under John Calipari (BOSTON GLOBE, 3/10)....CBS takes its coverage of this year's NCAA Men's Basketball Championship interactive with CBS on Prodigy and on CBS Eye on the Net. The Road to the Final Four Sweepstakes will be sponsored by Doritos (CBS).
The Redskins announced agreement with WJFK-FM to broadcast their games for the next three years. WJFK is owned by Infinity Broadcasting, which now has the radio rights to seven NFL franchises. WJFK said they would begin negotiations immediately with the team's announcing trio of Sam Huff, Sonny Jergensen, and Frank Herzog (David Elfin, WASHINGTON TIMES, 3/11)....KARE-TV has signed a three-year contract with the Timberwolves. The station will broadcast at least eight games per season beginning in '95- 96 (Rachel Blount, Minneapolis STAR-TRIBUNE, 3/9).