Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors 76ers Rising In Merch Sales, Home Attendance Warriors Hold Lavish Arena Groundbreaking Nike Will Not Include Sleeves On NBA Jerseys Social Company SM2 Training College Athletes Fanatics Gains Rights For NBA Replica Jerseys Silver Says NBA Exploring Mexico City Franchise NCAA Looks To Improve Tourney Selection Process NBA Looking To Have More Games Overseas
SBD/13/Sponsorships Advertising Marketing
Published March 13, 1995
The current issue of BUSINESS WEEK reports on the shareholder lawsuits that accuse Ryka Founder & CEO Sheri Poe of not selling the company to L.A. Gear for the highest possible bid. The piece notes that shareholders were "further incensed to learn" that Poe will get a "perk-laden" contract with L.A. Gear (BUSINESS WEEK, 3/20 issue)....Fleer Dir of Hobby Relations Ted Taylor said the baseball strike is the "final nail" for many mom- and-pop card dealers who were "undercapitalized and overly dependent on baseball card sales" (PHILADELPHIA INQUIRER, 3/12)....Coca-Cola will unveil its giant men's and women's NCAA tournament draw banners at the sites for both Final Fours in Seattle and Minneapolis (Coca-Cola)....BET's "Off the Court" profiled businesses owned by NBA players Charles Oakley (car wash) and Trevor Wilson and Don MacLean (deli) (BET, 3/11).