SBD/13/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The current issue of BUSINESS WEEK reports on the
shareholder lawsuits that accuse Ryka Founder & CEO Sheri Poe of
not selling the company to L.A. Gear for the highest possible
bid.  The piece notes that shareholders were "further incensed to
learn" that Poe will get a "perk-laden" contract with L.A. Gear
(BUSINESS WEEK, 3/20 issue)....Fleer Dir of Hobby Relations Ted
Taylor said the baseball strike is the "final nail" for many mom-
and-pop card dealers who were "undercapitalized and overly
dependent on baseball card sales" (PHILADELPHIA INQUIRER,
3/12)....Coca-Cola will unveil its giant men's and women's NCAA
tournament draw banners at the sites for both Final Fours in
Seattle and Minneapolis (Coca-Cola)....BET's "Off the Court"
profiled businesses owned by NBA players Charles Oakley (car
wash) and Trevor Wilson and Don MacLean (deli) (BET, 3/11).
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