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SBD/13/Sponsorships Advertising Marketing
DORNA USA SIGNS WITH ESPN FOR ADTIME SIGNAGE AT NIT
Published March 13, 1995
Dorna USA has entered an agreement with ESPN and the NIT for use of the AdTime rotational signage during the '95 post-season NIT, to be played March 15-29. As part of the agreement, Dorna serves as exclusive sales rep for AdTime signage displayed during ESPN's NIT telecasts. Starter, Foot Locker, Tinactin, AT&T, Wolverine and Spalding -- all supporting sponsors of ESPN -- have been signed (Dorna USA).