SBD/13/Sponsorships Advertising Marketing

COORS LIGHT RENEWS SPONSORSHIP OF WOMEN'S VOLLEYBALL LEAGUE

     The Coors Light Brand at the Coors Brewing Company renewed
its sponsorship with the Women's Professional Volleyball
Association (WPVA) for '95.  It will be Coors' sixth season of
involvement with the league.  Steve Ritter, Dir of the Coors
Light brand: "With the sport of volleyball celebrating its
'centennial' this year, Coors Light is expanding its in-market
promotions.  This includes point-of-sale items in event markets
to draw attention to the upcoming tournaments and Coors Light's
involvement with the WPVA" (Coors Light/WPVA).
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