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SBD/13/Sponsorships Advertising Marketing
COORS LIGHT RENEWS SPONSORSHIP OF WOMEN'S VOLLEYBALL LEAGUE
Published March 13, 1995
The Coors Light Brand at the Coors Brewing Company renewed its sponsorship with the Women's Professional Volleyball Association (WPVA) for '95. It will be Coors' sixth season of involvement with the league. Steve Ritter, Dir of the Coors Light brand: "With the sport of volleyball celebrating its 'centennial' this year, Coors Light is expanding its in-market promotions. This includes point-of-sale items in event markets to draw attention to the upcoming tournaments and Coors Light's involvement with the WPVA" (Coors Light/WPVA).