A survey of 17,362 U.S. residents over a period of 14 months
(1/4/94-2/27/95).  Respondents were asked about their sports
reading habits.
                                    


  
 
    

    
 
      
AGE 
        BREAKDOWN
    
  
  
 
    
 
      
12-17
    
    
 
      
18-24
    
    
 
      
25-34
    
    
 
      
35-44
    
    
 
      
45-54
    
    
 
      
55-64
    
    
 
      
65+
    
  
  
 
    
CHECK 
      SPORTS RESULTS?
    
 
      
83%
    
    
 
      
80%
    
    
 
      
73%
    
    
 
      
70%
    
    
 
      
63%
    
    
 
      
61%
    
    
 
      
58%
    
  
  
 
    
LOOK AT 
      SPORTS SECTION?
    
 
      
32
    
    
 
      
29
    
    
 
      
28
    
    
 
      
33
    
    
 
      
34
    
    
 
      
34
    
    
 
      
37
    
  
  
 
    
SUBSCRIBE 
      TO SPORTS MAGS?
    
 
      
26
    
    
 
      
19
    
    
 
      
17
    
    
 
      
19
    
    
 
      
17
    
    
 
      
14
    
    
 
      
11
    
  
  
 
    

    
 
      
GENDER 
        RACIAL BREAKDOWN
    
  
  
 
    
 
      
MEN
    
    
 
      
WOM
    
    
 
      
WHT 
        
    
    
 
      
BLK 
        
    
    
 
      
HISP 
        
    
    
 
      
OTHER
    
    
 
      

    
  
  
 
    
CHECK 
      SPORTS RESULTS?
    
 
      
79%
    
    
 
      
58%
    
    
 
      
69% 
        
    
    
 
      
72% 
        
    
    
 
      
71% 
        
    
    
 
      
66%
    
  
  
 
    
LOOK AT 
      SPORTS SECTION?
    
 
      
45
    
    
 
      
20
    
    
 
      
34 
        
    
    
 
      
27
    
    
 
      
26
    
    
 
      
30
    
  
  
 
    
SUBSCRIBE 
      TO SPORTS MAGS?
    
 
      
22
    
    
 
      
12
    
    
 
      
18 
        
    
    
 
      
20 
        
    
    
 
      
16
    
    
 
      
13
    
  

  

        
        Print | Tags: The Back of the Book
    

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  20 3/4   -5/8  21 1/8  24 1/8  18 3/4    6500
Cobra Golf     CBRA 33 1/2   -1/4  33 5/8  41 1/2  13 3/8   49200
Converse       CVE  10 3/8     0   10 3/8  12 5/8   9 1/4   48000
Callaway Golf  ELY  33 1/8   -1/8  33 1/4  43 3/8  28 1/2  286800
Fila           FLH  21 3/8   +3/8  21 1/8  22      12 1/2   36700
Sport Supply   GYM  11 3/4   +1/8  11 1/2  18       9 1/4   14200
L.A. Gear      LA    3 1/2   +1/8   3 1/2   8 1/4   3 1/2  140100
Nike           NKE  75       +1/8  74 3/4  76 1/2  51 5/8  579300
Reebok         RBK  34 7/8   -1/2  35 3/8  40 1/4  28 3/8  388900
Russell Athl.  RML  29 3/8   -3/8  29 5/8  32 5/8  26 3/4   14100
Skybox         SKYB 15 23/32  +2    27/32  14 3/8   8 3/8 2386800
Sportmart      SPMT  8 1/2   -3/8   8 1/2  19 1/4   8 1/4   19300
Starter        STA   9         0    9      15 1/2   6 1/4   41800
Topps          TOPP  5 3/4     0    5 3/4   8       4 1/8  114300
Sports Auth.   TSA  20 7/8     0   20 3/4  25      16 1/4   67000

     TODAY:  The NBA's Eastern Conference Through March 7:
      

  
 
    
 
      
'94 
        YEAR-TO-DATE
      
  
  
 
    
TEAM
    
 
      
HOME

        DATES
    
    
 
      
AVG.
    
    
 
      
TOTAL
    
    
 
      
%CAP
    
    
 
      
AVG

        TIX$
    
    
 
      
'93

        AVG.
    
    
 
      
TOTAL 
        ATTEND

        +/- FROM '93
    
  
  
 
    
HORN
    
 
      
28
    
    
 
      
23,698
    
    
 
      
633,554
    
    
 
      
100%
    
    
 
      
$22 
        
    
    
 
      
23,698
    
    
 
      
No 
        Change
    
  
  
 
    
BULL
    
 
      
29
    
    
 
      
22,319
    
    
 
      
647,255
    
    
 
      
103%
    
    
 
      
$36 
        
    
    
 
      
18,489
    
    
 
      
+ 
        111,062
    
  
  
 
    
CAVS
    
 
      
29
    
    
 
      
20,245
    
    
 
      
587,186
    
    
 
      
98%
    
    
 
      
$36 
        
    
    
 
      
18,033
    
    
 
      
+ 
        64,148
    
  
  
 
    
KNIC
    
 
      
29
    
    
 
      
19,763
    
    
 
      
573,127
    
    
 
      
100%
    
    
 
      
$44 
        
    
    
 
      
19,763
    
    
 
      
No 
        Change
    
  
  
 
    
PIST
    
 
      
29
    
    
 
      
17,057
    
    
 
      
494,664
    
    
 
      
80%
    
    
 
      
$29 
        
    
    
 
      
20,117
    
    
 
      
- 
        88,735
    
  
  
 
    
WASH
    
 
      
25
    
    
 
      
17,295
    
    
 
      
432,379
    
    
 
      
92%
    
    
 
      
$25 
        
    
    
 
      
15,224
    
    
 
      
+ 
        51,777
    
  
  
 
    
at 
      BAL
    
 
      
 
        3
    
    
 
      
12,756
    
    
 
      
38,268
    
    
 
      
100%
    
    
 
      
$25 
        
    
    
 
      
12,756
    
    
 
      
No 
        Change
    
  
  
 
    
PIST
    
 
      
29
    
    
 
      
17,057
    
    
 
      
494,664
    
    
 
      
80%
    
    
 
      
$29 
        
    
    
 
      
20,117
    
    
 
      
- 
        88,735
    
  
  
 
    
BUCK
    
 
      
29
    
    
 
      
16,088
    
    
 
      
466,538
    
    
 
      
96%
    
    
 
      
$23 
        
    
    
 
      
15,552
    
    
 
      
+ 
        15,541
    
  
  
 
    
MAGI
    
 
      
30
    
    
 
      
16,010
    
    
 
      
480,300
    
    
 
      
100%
    
    
 
      
$35 
        
    
    
 
      
15,291
    
    
 
      
+ 
        21,570
    
  
  
 
    
NETS
    
 
      
29
    
    
 
      
15,954
    
    
 
      
462,675
    
    
 
      
80%
    
    
 
      
$32 
        
    
    
 
      
15,348
    
    
 
      
+ 
        17,581
    
  
  
 
    
PACE
    
 
      
26
    
    
 
      
15,925
    
    
 
      
414,037
    
    
 
      
97%
    
    
 
      
$28 
        
    
    
 
      
12,518
    
    
 
      
+ 
        88,569
    
  
  
 
    
CELT
    
 
      
28
    
    
 
      
14,890
    
    
 
      
444,991
    
    
 
      
100%
    
    
 
      
$35 
        
    
    
 
      
14,890
    
    
 
      
No 
        Change
    
  
  
 
    
at 
      HAR
    
 
      
 
        2
    
    
 
      
14,035
    
    
 
      
28,071
    
    
 
      
85%
    
    
 
      
$35 
        
    
    
 
      
13,200
    
    
 
      
+ 
        2,283
    
  
  
 
    
HEAT
    
 
      
28
    
    
 
      
14,610
    
    
 
      
409,085
    
    
 
      
96%
    
    
 
      
$25 
        
    
    
 
      
15,047
    
    
 
      
- 
        12,224
    
  
  
 
    
76ER
    
 
      
27
    
    
 
      
12,477
    
    
 
      
335,402
    
    
 
      
69%
    
    
 
      
$27 
        
    
    
 
      
12,494
    
    
 
      
- 
        1,944
    
  
  
 
    
HAWK
    
 
      
30
    
    
 
      
11,908
    
    
 
      
357,252
    
    
 
      
74%
    
    
 
      
$25 
        
    
    
 
      
12,939
    
    
 
      
- 
        30,931
    
  
  
 
    
— 
      BAL = Baltimore Arena.

      — HAR = Hartford Civic Center.
  

 
  

        
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