SBD/10/The Back Of The Book

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  • The ESPN Chilton Sports Poll

         A survey of 17,362 U.S. residents over a period of 14 months
    (1/4/94-2/27/95).  Respondents were asked about their sports
    reading habits.
                                        
    
    
    AGE BREAKDOWN
    12-17
    18-24
    25-34
    35-44
    45-54
    55-64
    65+
    CHECK SPORTS RESULTS?
    83%
    80%
    73%
    70%
    63%
    61%
    58%
    LOOK AT SPORTS SECTION?
    32
    29
    28
    33
    34
    34
    37
    SUBSCRIBE TO SPORTS MAGS?
    26
    19
    17
    19
    17
    14
    11
    GENDER RACIAL BREAKDOWN
    MEN
    WOM
    WHT
    BLK
    HISP
    OTHER
    CHECK SPORTS RESULTS?
    79%
    58%
    69%
    72%
    71%
    66%
    LOOK AT SPORTS SECTION?
    45
    20
    34
    27
    26
    30
    SUBSCRIBE TO SPORTS MAGS?
    22
    12
    18
    20
    16
    13

     

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  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  20 3/4   -5/8  21 1/8  24 1/8  18 3/4    6500
    Cobra Golf     CBRA 33 1/2   -1/4  33 5/8  41 1/2  13 3/8   49200
    Converse       CVE  10 3/8     0   10 3/8  12 5/8   9 1/4   48000
    Callaway Golf  ELY  33 1/8   -1/8  33 1/4  43 3/8  28 1/2  286800
    Fila           FLH  21 3/8   +3/8  21 1/8  22      12 1/2   36700
    Sport Supply   GYM  11 3/4   +1/8  11 1/2  18       9 1/4   14200
    L.A. Gear      LA    3 1/2   +1/8   3 1/2   8 1/4   3 1/2  140100
    Nike           NKE  75       +1/8  74 3/4  76 1/2  51 5/8  579300
    Reebok         RBK  34 7/8   -1/2  35 3/8  40 1/4  28 3/8  388900
    Russell Athl.  RML  29 3/8   -3/8  29 5/8  32 5/8  26 3/4   14100
    Skybox         SKYB 15 23/32  +2    27/32  14 3/8   8 3/8 2386800
    Sportmart      SPMT  8 1/2   -3/8   8 1/2  19 1/4   8 1/4   19300
    Starter        STA   9         0    9      15 1/2   6 1/4   41800
    Topps          TOPP  5 3/4     0    5 3/4   8       4 1/8  114300
    Sports Auth.   TSA  20 7/8     0   20 3/4  25      16 1/4   67000
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  The NBA's Eastern Conference Through March 7:
          
    
    '94 YEAR-TO-DATE
    TEAM
    HOME
    DATES
    AVG.
    TOTAL
    %CAP
    AVG
    TIX$
    '93
    AVG.
    TOTAL ATTEND
    +/- FROM '93
    HORN
    28
    23,698
    633,554
    100%
    $22
    23,698
    No Change
    BULL
    29
    22,319
    647,255
    103%
    $36
    18,489
    + 111,062
    CAVS
    29
    20,245
    587,186
    98%
    $36
    18,033
    + 64,148
    KNIC
    29
    19,763
    573,127
    100%
    $44
    19,763
    No Change
    PIST
    29
    17,057
    494,664
    80%
    $29
    20,117
    - 88,735
    WASH
    25
    17,295
    432,379
    92%
    $25
    15,224
    + 51,777
    at BAL
    3
    12,756
    38,268
    100%
    $25
    12,756
    No Change
    PIST
    29
    17,057
    494,664
    80%
    $29
    20,117
    - 88,735
    BUCK
    29
    16,088
    466,538
    96%
    $23
    15,552
    + 15,541
    MAGI
    30
    16,010
    480,300
    100%
    $35
    15,291
    + 21,570
    NETS
    29
    15,954
    462,675
    80%
    $32
    15,348
    + 17,581
    PACE
    26
    15,925
    414,037
    97%
    $28
    12,518
    + 88,569
    CELT
    28
    14,890
    444,991
    100%
    $35
    14,890
    No Change
    at HAR
    2
    14,035
    28,071
    85%
    $35
    13,200
    + 2,283
    HEAT
    28
    14,610
    409,085
    96%
    $25
    15,047
    - 12,224
    76ER
    27
    12,477
    335,402
    69%
    $27
    12,494
    - 1,944
    HAWK
    30
    11,908
    357,252
    74%
    $25
    12,939
    - 30,931
    — BAL = Baltimore Arena.
    — HAR = Hartford Civic Center.

     

     

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