SBD/1/Sports Media


     SFX Broadcasting, the parent company of Dallas/Ft. Worth
station KRLD-AM, announced an agreement to buy all-sports radio
station, KTCK-AM, known as "The Ticket."  KRLD, whose offices are
located at The Ballpark at Arlington, and The Ticket will keep
their separate offices, frequencies and format.  KRLD has a news
and information format but does own the Rangers' radio rights.
KRLD GM Jerry Bobo noted that buying The Ticket "offers another
opportunity" to expand local sports programming:   "Anytime you
have a facility like The Ticket in a sports town such as Dallas,
the options always are available to pick up another sports
franchise" (Eric Zarate, FORT WORTH STAR-TELEGRAM, 3/1).  This
morning's DAILY VARIETY reports that the SFX agreed to purchase
The Ticket from Cardinal Communications for $8M in cash plus
other considerations.  SFX also announced that Spence Kendrick,
President and majority shareholder of Cardinal Communications,
was named president of its newly created SFX Sports unit.
Completion of the deal is subject to approval of the FCC (DAILY
VARIETY, 3/1).
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