SBD/1/Sports Media

RUPERT MURDOCH'S DELPHI ON-LINE SERVICE BEGINS ITS OVERHAUL

     Delphi Internet Services, an on-line services company owned
by Rupert Murdoch's News Corp., named a management team to "beef
up its offerings, which have lagged behind other major on-line
providers."  Mark Benerofe, formerly Dir of Interactive Media at
Microsoft, was named Exec VP and GM; Bharath Kadaba, formerly Dir
of Internetworking and multimedia service's for IBM's Advantis
commercial computer service network, was named Exec VP/Worldwide
Operations; and Susan Goodman, founder of the Goodman Group, was
named Exec VP/Worldwide Marketing.  Movies and other materials
from News Corp.'s Fox Broadcasting will be used to develop
multimedia offerings on Delphi (WALL STREET JOURNAL, 3/1).
     OTHER ON-LINE NEWS:  Bertelsmann AG, a closely held German
entertainment company, is joining forces with American Online to
create an on-line computer service in Europe (WALL STREET
JOURNAL, 3/1).
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