U.S. Open The Latest Property To Go To Cable ESPN Hosted Brainstorming Event TNT Draws High Marks For Pacers-Knicks Ratings Notes Media Notes ESPN, USTA Finalize 11-Year Deal For U.S. Open Root Sports To Carry MWC Football, Hoops Pepper Returns To TV With ESPN ESPN's Skipper Welcomes Competition McCain Continues Fight For A La Carte Option
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Published March 1, 1995
ABC paid $1.2M, beating out CBS, for the World Track and Field Championships August 5-13 in Gothenburg, Sweden. ABC will televise 8 1/2 hours of events and ESPN will air 6 1/2 hours (Rudy Martzke, USA TODAY, 3/1)...."In a bid to improve what they concede is a poor image," cable companies will begin participating today in a program in which they will agree to pay customers $20 if their people do not show up within the scheduled time frame for a service call (WASHINGTON POST, 3/1)....This morning's WALL STREET JOURNAL profiles the CD-ROM publishing industry under the subhead: "Despite CD-ROMs' Boom, Few Titles are Big Hits" (WALL STREET JOURNAL, 3/1).