SBD/1/Sports Media


     ABC paid $1.2M, beating out CBS, for the World Track and
Field Championships August 5-13 in Gothenburg, Sweden.  ABC will
televise 8 1/2 hours of events and ESPN will air 6 1/2 hours
(Rudy Martzke, USA TODAY, 3/1)...."In a bid to improve what they
concede is a poor image," cable companies will begin
participating today in a program in which they will agree to pay
customers $20 if their people do not show up within the scheduled
time frame for a service call (WASHINGTON POST, 3/1)....This
morning's WALL STREET JOURNAL profiles the CD-ROM publishing
industry under the subhead: "Despite CD-ROMs' Boom, Few Titles
are Big Hits" (WALL STREET JOURNAL, 3/1).
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