Goodell: Concussion Screening Jump "Culture Change" CBS Still Finishing Up Super Bowl Ad Sales NFL Adviser: League Progressing On Concussions Super Bowl Parties Light Up For Weekend Head Injury Advocate Upset By NFL's Actions NFL Adopts Female "Rooney Rule" Top-Selling Item At NFL Experience Is A Bag NFLPA's Smith Forees Change In Goodell's Role NFL Taking Texans-Raiders Game In Mexico City Stabler's CTE Diagnosis Hangs Cloud Over NFL
SBD/1/Sponsorships Advertising Marketing
Published March 1, 1995
ESPN's Brad Nessler and Dick Vitale were shown wearing Breathe Right Nasal strips during the Florida/Arkansas basketball game. Vitale on Breathe Right: "They say it makes you a little louder, and that's what I need" (ESPN, 2/28)....Nokia, the world's second largest manufacturer of mobile phones, reported '94 pre-tax profits of $881M, nearly 250% up on '93. The company's record result "was driven by booming sales" of mobile phones. Nokia recently signed on as title sponsor of the Sugar Bowl (FINANCIAL TIMES, 3/1). ....Wal-Mart Stores Inc. reported fiscal 4thQ earnings of $1.03B, up 19% from $868M a year ago (WALL STREET JOURNAL, 3/1)...."Entertainment Tonight's" John Tesh reported that a new NFL Films video showcasing the 49ers championship season is available in video stores now (ET, 2/28)....Capitol Films Ltd. has acquired international distribution rights to "Hoop Dreams." The picture has been distributed domestically by Fine Line Features (DAILY VARIETY, 3/1).