"Concussion" Trailer Still Has People Talking ESPN Licenses X Games Oslo For February Judge To Rule On Deflategate By Friday ESPN's Mendoza Praised For "SNB" Debut NFL's Paul Hicks Leaving For Crisis PR Firm Subcontractors Petition MFSA Over U.S. Bank Stadium Should Ravens Rein In Harbaugh? Vandeweghe Grants ESPN In-Match Interview Coke Zero Rolling Out Ads Around CFB "Concussion" Trailer Puts NFL In Negative Light
SBD/1/Sponsorships Advertising Marketing
Published March 1, 1995
ESPN's Brad Nessler and Dick Vitale were shown wearing Breathe Right Nasal strips during the Florida/Arkansas basketball game. Vitale on Breathe Right: "They say it makes you a little louder, and that's what I need" (ESPN, 2/28)....Nokia, the world's second largest manufacturer of mobile phones, reported '94 pre-tax profits of $881M, nearly 250% up on '93. The company's record result "was driven by booming sales" of mobile phones. Nokia recently signed on as title sponsor of the Sugar Bowl (FINANCIAL TIMES, 3/1). ....Wal-Mart Stores Inc. reported fiscal 4thQ earnings of $1.03B, up 19% from $868M a year ago (WALL STREET JOURNAL, 3/1)...."Entertainment Tonight's" John Tesh reported that a new NFL Films video showcasing the 49ers championship season is available in video stores now (ET, 2/28)....Capitol Films Ltd. has acquired international distribution rights to "Hoop Dreams." The picture has been distributed domestically by Fine Line Features (DAILY VARIETY, 3/1).