CBS Has Deal To Stream NFL Games NFL Re-Evaluates Scheduling For Teams Playing "TNF" NFL Players To Wear Customized Cleats For Charity Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers Cowboys May Help Raise Primetime Ratings Details Emerge On Oakland Plan For Raiders Rights Fees Make "TNF" Unlikely To End Patriots Could Play Raiders In Mexico Next Season
SBD/1/Sponsorships Advertising Marketing
Published March 1, 1995
ESPN's Brad Nessler and Dick Vitale were shown wearing Breathe Right Nasal strips during the Florida/Arkansas basketball game. Vitale on Breathe Right: "They say it makes you a little louder, and that's what I need" (ESPN, 2/28)....Nokia, the world's second largest manufacturer of mobile phones, reported '94 pre-tax profits of $881M, nearly 250% up on '93. The company's record result "was driven by booming sales" of mobile phones. Nokia recently signed on as title sponsor of the Sugar Bowl (FINANCIAL TIMES, 3/1). ....Wal-Mart Stores Inc. reported fiscal 4thQ earnings of $1.03B, up 19% from $868M a year ago (WALL STREET JOURNAL, 3/1)...."Entertainment Tonight's" John Tesh reported that a new NFL Films video showcasing the 49ers championship season is available in video stores now (ET, 2/28)....Capitol Films Ltd. has acquired international distribution rights to "Hoop Dreams." The picture has been distributed domestically by Fine Line Features (DAILY VARIETY, 3/1).