SBD/1/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     ESPN's Brad Nessler and Dick Vitale were shown wearing
Breathe Right Nasal strips during the Florida/Arkansas basketball
game.  Vitale on Breathe Right:   "They say it makes you a little
louder, and that's what I need" (ESPN, 2/28)....Nokia, the
world's second largest manufacturer of mobile phones, reported
'94 pre-tax profits of $881M, nearly 250% up on '93.  The
company's record result "was driven by booming sales" of mobile
phones.  Nokia recently signed on as title sponsor of the Sugar
Bowl (FINANCIAL TIMES, 3/1). ....Wal-Mart Stores Inc. reported
fiscal 4thQ earnings of $1.03B, up 19% from $868M a year ago
(WALL STREET JOURNAL, 3/1)...."Entertainment Tonight's" John Tesh
reported that a new NFL Films video showcasing the 49ers
championship season is available in video stores now (ET,
2/28)....Capitol Films Ltd. has acquired international
distribution rights to "Hoop Dreams."  The picture has been
distributed domestically by Fine Line Features (DAILY VARIETY,
3/1).
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