SBD/1/Sponsorships Advertising Marketing

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  • ADIDAS AMERICA IS SUING WAL-MART FOR SELLING "KNOCK-OFFS"

         Adidas America Inc. and its German parent have sued the
    largest retailer in the country, Wal-Mart, accusing it of selling
    counterfeit Adidas sneakers.  The shoes, which Adidas officials
    said are clearly of "inferior quality," allegedly displayed
    Adidas's well-known three-striped trademark, "accurate even down
    to the three stripes' serrated edges," according to Adidas
    attorney Steven Blackhurst.  The suit accuses Wal-Mart of
    trademark infringement, false representation and unfair
    competition.  Wal-Mart officials would not comment on the case
    yet, stating they wanted time to review the suit.  Adidas did not
    specify how much it is seeking in damages.  The amount is
    "certainly in excess of $50,000," the company stated in the
    lawsuit (Jeff Manning, Portland OREGONIAN, 3/1).
    

    Print | Tags: Wal Mart, Washington Nationals
  • DENVER PRO TEAMS SCRAMBLE FOR NEW AD AGENCY

         "The scramble is on for blue-chip clients" like the Rockies
    and Nuggets, to find a new ad agency after Denver-based Barnhart
    Advertising "abruptly closed its shop." The winner so far looks
    like Karsh & Hagan Advertising and its new VP Steve Sander,
    formerly of Barnhart.  Sander has a "long history" in sports
    marketing and new business development.  The Rockies have agreed
    to work with Sander "on a free-lance basis over the next several
    weeks."  The team will likely take bids for the account within a
    month.  The Nuggets, whose advertising will expand with their
    plans to construct a new arena, also "appear poised to shift
    their account" to Sander.  Sander sits on the board of directors
    of the Nuggets (Chance Conner, DENVER POST, 3/1).
    

    Print | Tags: Colorado Rockies, Denver Nuggets
  • FIRST UNION SIGNED ON TO SPONSOR '95 TOUR DUPONT

         First Union, a Charlotte, NC-based corporation, has signed
    on as national "Gold Medal" sponsor for the '95 Tour Dupont, one
    of America's premier cycling events.  The Tour's route passes
    through DE, VA, NC, and SC and the race runs from April 26 to May
    7.  This is the second consecutive year that First Union will be
    a Gold Medal sponsor.  Brad Iverson, Senior VP/Corporate
    Marketing for First Union, said the company returned as a sponsor
    of the tour because of the opportunity it gives the company to
    develop its own programs to benefit local communities.  Last
    year, First Union sponsored a "Recycle a Cycle" program, where
    used bikes were repaired and donated to deserving children.
    Iverson said the company may offer bike safety workshops and
    other promotions for '95.  First Union is the official bank of
    the Hornets, Jaguars, the single-A Durham Bulls, and the triple-A
    Charlotte Knights, and the ECHL Charlotte Checkers (First Union).
    

    Print | Tags: Chicago Bulls, ECHL, Jacksonville Jaguars, New Orleans Pelicans
  • FTC RULES AGAINST PHOENIX CARD COLLECTIBLE COMPANY

         The FTC acted against a Phoenix-based sports collectible
    outfit, operating as both the Universal Card Company and All Pro
    Sports, for "fraudulently telemarketing sports cards" as short-
    range, "can't-miss investments."  For example, the $3,700
    investment, the company claimed, would return $6,000 in 3 months
    (Phil Mushnick, N.Y. POST, 3/1).
         BASEBALL PUSH: Six major baseball card manufacturers,
    Donruss, Fleer, Pacific, Pinnacle, Topps and Upper Deck, and reps
    of the MLBPA and MLB will hold a press conference tomorrow at
    Mickey Mantle's restaurant in NYC to "show appreciation for
    baseball fans and collectors" (MLB/MLBPA).  The details of the
    announcement were not made public.
    

    Print | Tags: Acushnet, MLB, Upper Deck
  • MARKETPLACE ROUND-UP

         ESPN's Brad Nessler and Dick Vitale were shown wearing
    Breathe Right Nasal strips during the Florida/Arkansas basketball
    game.  Vitale on Breathe Right:   "They say it makes you a little
    louder, and that's what I need" (ESPN, 2/28)....Nokia, the
    world's second largest manufacturer of mobile phones, reported
    '94 pre-tax profits of $881M, nearly 250% up on '93.  The
    company's record result "was driven by booming sales" of mobile
    phones.  Nokia recently signed on as title sponsor of the Sugar
    Bowl (FINANCIAL TIMES, 3/1). ....Wal-Mart Stores Inc. reported
    fiscal 4thQ earnings of $1.03B, up 19% from $868M a year ago
    (WALL STREET JOURNAL, 3/1)...."Entertainment Tonight's" John Tesh
    reported that a new NFL Films video showcasing the 49ers
    championship season is available in video stores now (ET,
    2/28)....Capitol Films Ltd. has acquired international
    distribution rights to "Hoop Dreams."  The picture has been
    distributed domestically by Fine Line Features (DAILY VARIETY,
    3/1).
    

    Print | Tags: ESPN, NFL, San Francisco 49ers, Wal Mart, Walt Disney
  • TENNIS INDUSTRY ASSOCIATION HAS NARROWED AD BIDS

         The Tennis Industry Association, a trade organization in
    North Palm Beach, FL, has narrowed a review on its account to six
    agencies from 11.  Billings were estimated at $7.5M.  The
    association's Exec Dir, Brad Patterson, identified the finalists
    as the Leo Burnett Company in Chicago; Chiat/Day, Grey
    Entertainment & Media, and Warwick Baker & Fiore, all of New
    York; Wieden & Kennedy of Portland; and Young & Rubicam/Miami.  A
    decision is expected at the end of April (Anthony Ramirez, N.Y.
    TIMES, 3/1).
    

    Print | Tags: Wieden Kennedy
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