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OLYMPIC SPONSORSHIP MOMENTS: A LOOK AT THE DOCUMENT COMPANY
Published March 1, 1995
Olympic sponsorship profiles will appear regularly in THE SPORTS BUSINESS DAILY between now and the Games. Our first profile is Xerox, which has been involved with the Olympics since the '64 Winter Games. Xerox Manager of P.R. Carl Langsenkamp, on their '96 plan: "It will help show the world how Xerox, technology-wise, can run the Games." COMPANY: Xerox STATUS: Top Worldwide Sponsor ($40M) CATEGORY: Document Processing EXCLUSIVITY: This category includes copiers, color copiers, laser printers, document scanners, engineering reprographic systems, facsimile and multifunctional devices. IN-KIND Over 200 different machines help ACOG through SERVICES: their day-to-day operations; Xerox provides special machines not as familiar with the public, like the Plotter (a machine that will print out computer designs of Olympic venues). Xerox also provides Docutech, a machine that allows ACOG to publish newsletters in-house in three languages. ON SITE Xerox will provide more equipment when the PRESENCE: games start, including their "technology trailer," which will travel to venues outside Atlanta and work with AT&T to send results immediately. Xerox will produce the Result Books. Each book will contain up to 300 pages of scanned images, original text and profiles. Xerox will publish the books within a three to 24 hour period of the event. USE OF RINGS: Rings will appear on various products. NEW PROGRAMS: The Team Xerox Olympian program will underwrite the expenses of 11 former Olympians, including Bonnie Blair, Bart Conner, Nancy Kerrigan, Bill Toomey and Mike Eruzione. The Olympians will help raise money that Xerox will in turn donate to the USOC. Also, each of Xerox's eight company divisions are empowered to develop their own programs either with employees, suppliers or customers that could send them to the Games. TV AD TIME:No public plans have been announced. TOTAL BUDGET: Figure is unavailable. (Information provided by Carl Langsenkamp at Xerox).