Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
Published February 9, 1995
MasterCard will announce today that it will spend about $100M on a '98 World Cup sponsorship, which includes about $35M on TV ads globally, a 25% increase from its spending on '95 World Cup spending (Mike Heistand, USA TODAY, 2/9).... Press Box will profile the Stielger family tonight at 9pm. They are one of America's most promising figure skating families, with three members taking part in the U.S. Figure Skating Championships this week in Providence, R.I. (Press Box)....Dave Barnett, the one- time radio voice of the Mavericks, is the top candidate to replace Brad Sham as the Cowboys play-by-play announcer (DALLAS MORNING NEWS, 2/9).