SBD/9/Sports Media


     MasterCard will announce today that it will spend about
$100M on a '98 World Cup sponsorship, which includes about $35M
on TV ads globally, a 25% increase from its spending on '95 World
Cup spending (Mike Heistand, USA TODAY, 2/9).... Press Box will
profile the Stielger family tonight at 9pm.  They are one of
America's most promising figure skating families, with three
members taking part in the U.S. Figure Skating Championships this
week in Providence, R.I. (Press Box)....Dave Barnett, the one-
time radio voice of the Mavericks, is the top candidate to
replace Brad Sham as the Cowboys play-by-play announcer (DALLAS
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