TNT's Sager Receives Warm Welcome Back ESPN's "Mike & Mike" Celebrates 15 Years NASCAR Atlanta Race Sees Strong Audience ESPN Paying $7-9M For Hockey World Cup Media Notes ESPN To Air World Cup Of Hockey SportsNet LA Impasse Carries On Neuheisel Joins CBS As CFB Analyst ESPN's Traug Keller Talks Talent Galaxy Get New Radio Deal For '15
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Published February 9, 1995
MasterCard will announce today that it will spend about $100M on a '98 World Cup sponsorship, which includes about $35M on TV ads globally, a 25% increase from its spending on '95 World Cup spending (Mike Heistand, USA TODAY, 2/9).... Press Box will profile the Stielger family tonight at 9pm. They are one of America's most promising figure skating families, with three members taking part in the U.S. Figure Skating Championships this week in Providence, R.I. (Press Box)....Dave Barnett, the one- time radio voice of the Mavericks, is the top candidate to replace Brad Sham as the Cowboys play-by-play announcer (DALLAS MORNING NEWS, 2/9).