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HBO'S ABRAHAM DISCUSSES NEW SPORTS PROGRAM
Published February 9, 1995
Time Warner Sports President Seth Abraham says HBO's "Real Sports with Bryant Gumbel" will be "unlike any ever attempted ... covering stories no one else will pursue or even touch," according to Mike Hiestand of USA TODAY. The show will also include Jim Lampley, Larry Merchant, James Brown, Frank Deford and Ira Berkow. Unlike the networks, HBO "doesn't have to worry about offending any league to which it pays multimillion rights fees or worry about advertisers." Gumbel admits to the networks' difficulty in sports journalism: "With CBS, you might say 'Report on how much the basketball Final Four generates and how little goes to the kids.' But would it be worth it for them to risk their relations with the NCAA?" The show will debut April 2 and air four times in '95 (Mike Heistand, USA TODAY, 2/9).