CFL AND CBC RATIFY TV DEAL
Published February 9, 1995
The CFL and CBC-TV announced a new 3-year TV agreement. The upcoming season marks the 43rd consecutive year that CBC will broadcast CFL games. CFL Commissioner Larry Smith: "We are extremely pleased to endure our long-standing relationship with the Canadian Broadcasting Corporation. The quality of CBC's television coverage over the past 42 years has been excellent" (CFL). CFL VP/Communications Mike Murray says the league will receive more than C$5M in revenue for the next three years with the new TV deal. Murray: "The league and all our clubs are happy with our deal with the CBC and we are now exploring the possibility of pay-per-view and cable television." Murray said the league will now begin negotiations with ESPN2 and TSN (Norman Da Costa, TORONTO STAR, 2/9).