SBD/9/Sports Media


     The CFL and CBC-TV announced a new 3-year TV agreement.  The
upcoming season marks the 43rd consecutive year that CBC will
broadcast CFL games.  CFL Commissioner Larry Smith:  "We are
extremely pleased to endure our long-standing relationship with
the Canadian Broadcasting Corporation.  The quality of CBC's
television coverage over the past 42 years has been excellent"
(CFL).  CFL VP/Communications Mike Murray says the league will
receive more than C$5M in revenue for the next three years with
the new TV deal.  Murray: "The league and all our clubs are happy
with our deal with the CBC and we are now exploring the
possibility of pay-per-view and cable television."  Murray said
the league will now begin negotiations with ESPN2 and TSN (Norman
Da Costa, TORONTO STAR, 2/9).
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