SBD/9/Sports Media

CBS PROFITS DECLINE IN FOURTH QUARTER

     Higher program costs and reduced sales at CBS resulted in a
drop of 4% in 4thQ profits to $44.5M.  For the full year, net
income dropped 14% to $281.6M.  Sales and income for the year
were strong, boosted by a strong performance by "Late Show with
David Letterman" and coverage of the '94 Winter Games.  CBS
struggled in the 4thQ because it had no pro football or baseball
broadcasts.  CBS shares closed 12.5 cents lower to $62.875
(REUTERS/N.Y. TIMES, 2/9).
     DILLER:  "Widely regarded as one of the hottest pieces of
manpower in the entertainment business," Barry Diller is "back in
play," according to this morning's WALL STREET JOURNAL.  Diller
is resigning shortly as CEO of QVC and is "being cagy about his
plans."  In Hollywood and on Wall Street, "guessing Mr. Diller's
next move has become a spectator sport," and many expect him to
make "another run" at CBS (WALL STREET JOURNAL, 2/9).
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CBS, Media, Viacom

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