SBD/9/Sponsorships Advertising Marketing


     Cracker Jack announced that it will go on-line on the World
Wide Web to establish an Internet address for baseball fans to
express their opinions on the baseball dispute
(Borden)....Following SportsTown's bankruptcy announcement, the
sporting goods chain announced the closing of six stores, two in
Atlanta and four in Texas (ATLANTA CONSTITUTION, 2/9).... Mike
Eruzione, captain of the '80 U.S. Olympic Hockey Team, announced
the formation of "Miracle On Ice Enterprises Inc."  The company
will organize appearances and events throughout the year and has
licencing agreements to produce a trading card set and pre-paid
phone cards (Miracle On Ice)....The Seiniger Advertising Group of
Beverly Hills has been chosen to create a "comprehensive image
program" for Prime Sports West (Prime).
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