A-B InBev Makes Changes To Sports Marketing Budweiser Unveils Limited Edition MLB Team Cans A-B InBev Latest To End USOC Sponsorship Busch Part Of A-B InBev's Super Bowl Lineup Drone Racing League Signs Deal With Bud Light Harry Caray Calls Game 7 In A-B Spot Bud Light Ends Rogen-Schumer Campaign A-B Lands Naming Rights To FedExForum Studio Bud Light Using Car Wrap Company To Promote Cans A-B InBev Expands NFL Team Cans
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LABATT ON THIN ICE? LEGAL TROUBLES OVER ICE BREWS MOUNT
Published February 9, 1995
A federal jury in St. Louis began Wednesday trying to sort out "the icy claims" of Anheuser-Busch and Labatt Breweries. Labatt claims A-B "toyed with it over a licensing agreement to produce ice beer while working secretly to roll out its own version." A-B says Labatt "used to deceptive advertising" claiming Labatt was the inventor of ice beers. A-B is seeking $13.5M in damages from Labatt; Labatt wants a jury to award itself $61M, "representing what it says is triple the amount of money it lost as a result of A-B's introduction of its own ice beers" (Tim Bryant, ST. LOUIS POST-DISPATCH, 2/9). Labatt is currently "locked in a string of other legal battles in various North American courts over ice beer" (Toronto GLOBE & MAIL, 2/9).