Bud Light Using Car Wrap Company To Promote Cans A-B InBev Expands NFL Team Cans Sponsors Activate Around MLB ASG Week Bud Light Getting Into E-Sports Space Royals Bolster Corporate Partnership Roster A-B InBev Taking Over At Nationals Park Manning Plugs Bud After Super Bowl Victory Bud Light Super Bowl Ad To Feature Comedians Bud Light Cans Highlight SB Winners Top FIFA Sponsors Call Independent Oversight
SBD/9/Sponsorships Advertising Marketing
LABATT ON THIN ICE? LEGAL TROUBLES OVER ICE BREWS MOUNT
Published February 9, 1995
A federal jury in St. Louis began Wednesday trying to sort out "the icy claims" of Anheuser-Busch and Labatt Breweries. Labatt claims A-B "toyed with it over a licensing agreement to produce ice beer while working secretly to roll out its own version." A-B says Labatt "used to deceptive advertising" claiming Labatt was the inventor of ice beers. A-B is seeking $13.5M in damages from Labatt; Labatt wants a jury to award itself $61M, "representing what it says is triple the amount of money it lost as a result of A-B's introduction of its own ice beers" (Tim Bryant, ST. LOUIS POST-DISPATCH, 2/9). Labatt is currently "locked in a string of other legal battles in various North American courts over ice beer" (Toronto GLOBE & MAIL, 2/9).