Analysts Pleased With Disney-BAM Tech Deal Disney Completes $1B Deal For Stake In BAM Tech Source: Disney Buying 33% BAM Tech Stake Disney Shares Fall, Drag Down Other Entertainment Stocks Disney Shares Slide After Q2 Earnings Report Disney Likely To Look Outside For Iger's Successor Disney COO Tom Staggs Steps Down Disney's Iger Defends ESPN, Seeks Digital Improvement Verizon Adds ESPN to Basic TV Package Iger To Lead Chargers/Raiders Stadium Project
SBD/9/Sponsorships Advertising Marketing
DISNEY'S PLAY INTO SPORTS EXAMINED
Published February 9, 1995
Walt Disney Co.'s move into sports is the focus of an extensive piece in this morning's USA TODAY. Disney "is poised for an increasingly prominent role in sports," especially in the youth and adult markets. In addition to owning the Ducks, the AAU will move into new headquarters at Disney World this year; A motor track will be built to host an Indycar race in '96; A $100M sports complex, which will include a 7,500-seat baseball stadium, will be ready in '97. Disney World VP/Sports Reggie Williams, a former Bengal: "We want to be the place where champions are crowned and the losers get to go to Walt Disney World" (USA TODAY, 2/9).