LeBron James' Latest TV Show Set To Debut ESPN Helps Boost Disney In Q2 Disney's Iger Discusses Rising Costs Of Sports Rights Disney: Cable Network Unit Growth To Continue Disney, Dish Network Reach Long-Term Deal Disney Signs Seahawks' Smith For Classic Spot New Balance, Disney Create Partnership Disney Reports Strong Quarterly Earnings Disney Golf Courses To Be Run By Arnold Palmer Group Executive Transactions
Upcoming Conferences and Events
SBD/9/Sponsorships Advertising Marketing
DISNEY'S PLAY INTO SPORTS EXAMINED
Published February 9, 1995
Walt Disney Co.'s move into sports is the focus of an extensive piece in this morning's USA TODAY. Disney "is poised for an increasingly prominent role in sports," especially in the youth and adult markets. In addition to owning the Ducks, the AAU will move into new headquarters at Disney World this year; A motor track will be built to host an Indycar race in '96; A $100M sports complex, which will include a 7,500-seat baseball stadium, will be ready in '97. Disney World VP/Sports Reggie Williams, a former Bengal: "We want to be the place where champions are crowned and the losers get to go to Walt Disney World" (USA TODAY, 2/9).