SBD/9/Sponsorships Advertising Marketing


     Walt Disney Co.'s move into sports is the focus of an
extensive piece in this morning's USA TODAY.  Disney "is poised
for an increasingly prominent role in sports," especially in the
youth and adult markets.  In addition to owning the Ducks, the
AAU will move into new headquarters at Disney World this year; A
motor track will be built to host an Indycar race in '96; A $100M
sports complex, which will include a 7,500-seat baseball stadium,
will be ready in '97. Disney World VP/Sports Reggie Williams, a
former Bengal: "We want to be the place where champions are
crowned and the losers get to go to Walt Disney World" (USA
TODAY, 2/9).
Return to top

Related Topics:

Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug