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         Walt Disney Co.'s move into sports is the focus of an
    extensive piece in this morning's USA TODAY.  Disney "is poised
    for an increasingly prominent role in sports," especially in the
    youth and adult markets.  In addition to owning the Ducks, the
    AAU will move into new headquarters at Disney World this year; A
    motor track will be built to host an Indycar race in '96; A $100M
    sports complex, which will include a 7,500-seat baseball stadium,
    will be ready in '97. Disney World VP/Sports Reggie Williams, a
    former Bengal: "We want to be the place where champions are
    crowned and the losers get to go to Walt Disney World" (USA
    TODAY, 2/9).

    Print | Tags: Walt Disney

         The first annual Franklin National Bank Classic will feature
    basketball teams from the Universities of Maryland,
    Massachusetts, George Washington, and Florida competing at USAir
    Arena on December 2-3, 1995.  Proceeds from the Bank Classic will
    benefit the Children's Charities Foundation (Children's
    Charities).  Organizers of the "high-caliber tournament" hope to
    give at least $500,000 to the Foundation.  Tournament organizers
    also said USAir Arena has signed a 3-year deal for the
    tournament, with George Washington and Maryland "having rights of
    refusal" in '96 and '97 (Karen Goldberg, WASHINGTON TIMES, 2/9).


         A federal jury in St. Louis began Wednesday trying to sort
    out "the icy claims" of Anheuser-Busch and Labatt Breweries.
    Labatt claims A-B "toyed with it over a licensing agreement to
    produce ice beer while working secretly to roll out its own
    version." A-B says Labatt "used to deceptive advertising"
    claiming Labatt was the inventor of ice beers.  A-B is seeking
    $13.5M in damages from Labatt;  Labatt wants a jury to award
    itself $61M, "representing what it says is triple the amount of
    money it lost as a result of A-B's introduction of its own ice
    beers" (Tim Bryant, ST. LOUIS POST-DISPATCH, 2/9).  Labatt is
    currently "locked in a string of other legal battles in various
    North American courts over ice beer" (Toronto GLOBE & MAIL, 2/9).

    Print | Tags: Anheuser Busch, Labatt Brewing

         Cracker Jack announced that it will go on-line on the World
    Wide Web to establish an Internet address for baseball fans to
    express their opinions on the baseball dispute
    (Borden)....Following SportsTown's bankruptcy announcement, the
    sporting goods chain announced the closing of six stores, two in
    Atlanta and four in Texas (ATLANTA CONSTITUTION, 2/9).... Mike
    Eruzione, captain of the '80 U.S. Olympic Hockey Team, announced
    the formation of "Miracle On Ice Enterprises Inc."  The company
    will organize appearances and events throughout the year and has
    licencing agreements to produce a trading card set and pre-paid
    phone cards (Miracle On Ice)....The Seiniger Advertising Group of
    Beverly Hills has been chosen to create a "comprehensive image
    program" for Prime Sports West (Prime).

    Print | Tags: Connecticut Sun

         NFL officials are reviewing Deion Sanders' deal with Sega of
    America that pays the all-pro cornerback more money if he stays
    with the 49ers.  Sanders, who will help develop a new football
    game and serve as a spokesperson for Sega,  stands to earn up to
    $2.5M if he stays with the  49ers, but will earn just over $1M if
    he goes to another team.  NFL Dir of Communications Greg Aiello
    said the NFL Management Council discussed the issue last week at
    the Pro Bowl and "will continue to investigate."  People around
    the league have questioned the "propriety" of the arrangement.
    If the 49ers had a role, they could be fined as much as $2M.  NFL
    rules prohibit undisclosed deals between players and teams or
    team affiliates.  Aiello: "Based on what's been reported, it
    could raise some serious questions about third-party involvement"
    (Darren Sabedra, SAN JOSE MERCURY NEWS, 2/9).

    Print | Tags: NFL, San Francisco 49ers
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