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PRO-TIX OLYMPIC COUP SHOCKS THE INDUSTRY, TICKETMASTER

     Pro-Tix's upset of Ticketmaster in the bidding for the
Olympic ticket contract is a "David and Goliath tale" that will
have "far reaching implications for the ticket industry,"
according to Melissa Turner of the ATLANTA CONSTITUTION.  Turner
calls Pro-Tix a "Ticketmaster wannabe, a speck in an industry
virtually owned by the Los Angeles-based ticket giant," and calls
the contract, "a bigger coup than national concert tours for the
Grateful Dead, Pearl Jam, R.E.M., the Rolling Stones and Garth
Brooks combined."  Pro-Tix's task is "far reaching," as the
company must build it's Atlanta operation from it's current
contracts with the Center for Puppetry Arts and GA Tech's Theatre
for the Arts, to an operation that will sell more than 12.4M
Olympic and Cultural Olympiad tickets.  IBM figures to be a big
help, as they will "manage the ticket program and likely provide
computers, technology and a state of the art phone bank -- not to
mention clout."  According to Turner, if Pro-Tix is successful,
it will "soar to the top of the pack of aspiring Ticketmasters,"
proving "there is ... viable competition in the ticket industry"
(ATLANTA CONSTITUTION, 2/9).
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Related Topics:

IBM, Olympics, Ticketmaster

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