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PRO-TIX OLYMPIC COUP SHOCKS THE INDUSTRY, TICKETMASTER
Published February 9, 1995
Pro-Tix's upset of Ticketmaster in the bidding for the Olympic ticket contract is a "David and Goliath tale" that will have "far reaching implications for the ticket industry," according to Melissa Turner of the ATLANTA CONSTITUTION. Turner calls Pro-Tix a "Ticketmaster wannabe, a speck in an industry virtually owned by the Los Angeles-based ticket giant," and calls the contract, "a bigger coup than national concert tours for the Grateful Dead, Pearl Jam, R.E.M., the Rolling Stones and Garth Brooks combined." Pro-Tix's task is "far reaching," as the company must build it's Atlanta operation from it's current contracts with the Center for Puppetry Arts and GA Tech's Theatre for the Arts, to an operation that will sell more than 12.4M Olympic and Cultural Olympiad tickets. IBM figures to be a big help, as they will "manage the ticket program and likely provide computers, technology and a state of the art phone bank -- not to mention clout." According to Turner, if Pro-Tix is successful, it will "soar to the top of the pack of aspiring Ticketmasters," proving "there is ... viable competition in the ticket industry" (ATLANTA CONSTITUTION, 2/9).